Media Modeling Insights Associate

Bank of America Corporation; Newark (DE); On-site; USD 123,000 - 182,000; Full time

Job summary

Bank of America Corporation is seeking a Media Modeling Associate within the Analytics, Modeling and Insights (AMI) group. The role blends insights strategy with hands-on analytics to turn data into actionable guidance for business decisions.

Ideal candidates combine marketing and analytics experience, can bridge modeling work with business needs, and coordinate across teams and timelines to drive better decisions.

Qualifications

• Combined marketing and analytics background with hands-on modeling exposure.
• Experience with MMM, attribution, customer analytics, or similar modeling approaches.

Responsibilities

• Understand the data foundation by working with databases and AI-enabled tools and know how market, media, and consumer data are structured for model inputs.
• Interpret model outputs from MMM, attribution, and customer analytics to identify performance drivers and opportunities with clear assumptions and limitations.
• Generate insights and recommendations that are clear, actionable, and tied to business outcomes to inform marketing and business strategy.
• Develop project plans and track timelines and progress for insights initiatives.
• Work with cross-functional teams to deliver work and move recommendations into action.
• Communicate and coordinate with business partners to align priorities, share findings and updates, and support decision-making for both technical and non-technical audiences.

Skills

Python

SQL

Tableau

MicroStrategy

ThoughtSpot

Copilot

Tools

Teradata

Oracle

Hadoop

SAS-Grid

Starburst

Tableau

MicroStrategy

ThoughtSpot

Job description

Bank of America Corporation is seeking a Media Modeling Associate within the Analytics, Modeling and Insights (AMI) group. The role blends insights strategy with hands-on analytics to turn data into actionable guidance for business decisions.

Ideal candidates combine marketing and analytics experience, can bridge modeling work with business needs, and coordinate across teams and timelines to drive better decisions.