Consumer & Small Business - Media Modeling Associate

Bank of America Corporation; Richmond (VA); Hybrid; USD 123,000 - 182,000; Full time

Benefits offered by this job

Benefits eligible

Hybrid work arrangement

Competitive compensation

Job summary

Bank of America Corporation seeks a Media Modeling Associate within the Analytics, Modeling and Insights (AMI) organization to turn market, media, and consumer data into clear, actionable insights guiding business decisions. This hybrid role combines insights strategy with hands-on analytics, bridging modeling work and business partners.

Ideal candidate blends marketing and analytics, can plan across teams and timelines, and drive better decisions through MMM, attribution, and customer analytics.

Qualifications

• Combined marketing and analytics background with marketing effectiveness and hands-on modeling experience.

Responsibilities

• Understand the data foundation by working with databases and AI-enabled tools, and by knowing how market, media, and consumer data are structured and used as model inputs.
• Interpret model outputs from MMM, attribution, and customer analytics to identify performance drivers, growth opportunities, and areas for optimization, with a clear view of underlying assumptions and limitations.
• Generate insights and recommendations that are clear, actionable, and tied to business outcomes to inform marketing and business strategy.
• Develop project plans and track timelines and progress for insights initiatives.
• Work with cross-functional teams to deliver work and move recommendations into action.
• Communicate and coordinate with business partners and stakeholders to align priorities, share findings and updates, and support decision-making for both technical and non-technical audiences.

Skills

Python

SQL

Marketing analytics

MMM

Attribution

Tableau

MicroStrategy

ThoughtSpot

Copilot AI tools

Communication

Tools

Teradata

Oracle

Hadoop

SAS-Grid

Starburst

Tableau

MicroStrategy

ThoughtSpot

Job description

Job Description

Role Summary

The Media Modeling Associate works in the Analytics, Modeling and Insights (AMI) organization and will turn market, media, and consumer data into clear, actionable insights that guide business decisions. This hybrid role pairs the perspective of an insights strategist with the hands‑on skills of an analytics practitioner, bridging modeling work and the business partners who rely on it.

Ideal Candidate

A combination of Insights consultant, analytics practitioner, and project manager with both marketing and analytics backgrounds, who can bridge technical modeling and business needs, plan and coordinate work across teams and timelines, and drive better decisions.

Key Responsibilities

• Understand the data foundation by working with databases and AI-enabled tools, and by knowing how market, media, and consumer data are structured and used as model inputs.
• Interpret model outputs from approaches such as marketing mix modeling (MMM), attribution, and customer analytics to identify performance drivers, growth opportunities, and areas for optimization, with a clear view of underlying assumptions and limitations.
• Generate insights and recommendations that are clear, actionable, and tied to business outcomes to inform marketing and business strategy.
• Develop project plans and track timelines and progress for insights initiatives.
• Work with cross-functional teams to deliver work and move recommendations into action.
• Communicate and coordinate with business partners and stakeholders to align priorities, share findings and updates, and support decision-making for both technical and non-technical audiences.

Qualifications

• Combined marketing and analytics background, with experience in market research, consumer insights, media measurement, and/or marketing effectiveness, along with hands‑on exposure to modeling and analytics.
• Working knowledge of MMM, attribution, customer analytics, or similar modeling approaches, with the ability to interpret their outputs.
• Strong communication skills, with the ability to translate analytical findings into clear business recommendations and build relationships with business partners.
• Strong problem-solving and insight-generation skills, with the curiosity to look beyond the data to the underlying business question.
• Project management skills, including planning, timeline tracking, and prioritization across multiple workstreams.
• Technical and data skills, including fluency in Python and SQL; understanding of databases and how data is structured and used in modeling, including relational and non-relational databases such as Teradata, Oracle, Hadoop, SAS-Grid, and Starburst; and experience with business intelligence platforms such as Tableau, MicroStrategy, and ThoughtSpot.
• Ability to use AI-powered tools such as Microsoft Copilot Chat and GitHub Copilot to accelerate analysis, insight development, and operational efficiency while following applicable controls and standards.

Shift

1st shift (United States of America)

Hours Per Week

40

Pay Transparency details

US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544), US - VA - Richmond - 8007 VILLA PARK DR - VILLA PARK OPS CENTER BLDG A (VA2150)

Pay and benefits information

Pay range

$123,000.00 - $181,700.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.