Insights & Analytics Partner for Consumer & Small Business

Bank of America Corporation; Richmond (VA); Hybrid; USD 123,000 - 182,000; Full time

Benefits offered by this job

Benefits eligible

Hybrid work arrangement

Competitive compensation

Job summary

Bank of America Corporation seeks a Media Modeling Associate within the Analytics, Modeling and Insights (AMI) organization to turn market, media, and consumer data into clear, actionable insights guiding business decisions. This hybrid role combines insights strategy with hands-on analytics, bridging modeling work and business partners.

Ideal candidate blends marketing and analytics, can plan across teams and timelines, and drive better decisions through MMM, attribution, and customer analytics.

Qualifications

• Combined marketing and analytics background with marketing effectiveness and hands-on modeling experience.

Responsibilities

• Understand the data foundation by working with databases and AI-enabled tools, and by knowing how market, media, and consumer data are structured and used as model inputs.
• Interpret model outputs from MMM, attribution, and customer analytics to identify performance drivers, growth opportunities, and areas for optimization, with a clear view of underlying assumptions and limitations.
• Generate insights and recommendations that are clear, actionable, and tied to business outcomes to inform marketing and business strategy.
• Develop project plans and track timelines and progress for insights initiatives.
• Work with cross-functional teams to deliver work and move recommendations into action.
• Communicate and coordinate with business partners and stakeholders to align priorities, share findings and updates, and support decision-making for both technical and non-technical audiences.

Skills

Python

SQL

Marketing analytics

MMM

Attribution

Tableau

MicroStrategy

ThoughtSpot

Copilot AI tools

Communication

Tools

Teradata

Oracle

Hadoop

SAS-Grid

Starburst

Tableau

MicroStrategy

ThoughtSpot

Job description

Bank of America Corporation seeks a Media Modeling Associate within the Analytics, Modeling and Insights (AMI) organization to turn market, media, and consumer data into clear, actionable insights guiding business decisions. This hybrid role combines insights strategy with hands-on analytics, bridging modeling work and business partners.

Ideal candidate blends marketing and analytics, can plan across teams and timelines, and drive better decisions through MMM, attribution, and customer analytics.