Insights & Modeling Specialist - Marketing Analytics

94-1687665 Bank of America, National Association; New York (NY); On-site; USD 123,000 - 182,000; Full time

Job summary

Bank of America Corporation is seeking a Media Modeling Associate within the Analytics, Modeling and Insights team. The role blends insights strategy with hands-on analytics to turn market, media, and consumer data into actionable business guidance.

The ideal candidate combines marketing analytics with modeling experience, and can coordinate work across teams, timelines, and stakeholders to drive informed decisions.

Qualifications

• Combined marketing and analytics background with modeling experience.
• Hands-on exposure to MMM, attribution, and customer analytics.
• Strong ability to translate analytical findings into clear business recommendations.

Responsibilities

• Understand the data foundation by working with databases and AI-enabled tools, and by knowing how market, media, and consumer data are structured and used as model inputs.
• Interpret model outputs from approaches such as marketing mix modeling (MMM), attribution, and customer analytics to identify performance drivers, growth opportunities, and areas for optimization.
• Generate insights and recommendations that are clear, actionable, and tied to business outcomes to inform marketing and business strategy.
• Develop project plans and track timelines and progress for insights initiatives.
• Work with cross-functional teams to deliver work and move recommendations into action.
• Communicate and coordinate with business partners and stakeholders to align priorities, share findings and updates, and support decision-making for both technical and non-technical audiences.

Skills

Python

SQL

Project management

Communication

Marketing analytics

Data storytelling

Tools

Tableau

MicroStrategy

ThoughtSpot

Teradata

Oracle

Hadoop

SAS-Grid

Starburst

GitHub Copilot

Microsoft Copilot

Job description

Bank of America Corporation is seeking a Media Modeling Associate within the Analytics, Modeling and Insights team. The role blends insights strategy with hands-on analytics to turn market, media, and consumer data into actionable business guidance.

The ideal candidate combines marketing analytics with modeling experience, and can coordinate work across teams, timelines, and stakeholders to drive informed decisions.