Insights & Analytics Associate: Marketing Modeling & Strategy

Merrill; Charlotte (NC); On-site; USD 123,000 - 182,000; Full time

Benefits offered by this job

Benefits eligible

Annual discretionary incentive plan

Job summary

Merrill, within the Analytics, Modeling and Insights (AMI) organization, seeks a Media Modeling Associate who transforms market, media, and consumer data into actionable insights guiding business decisions. This hybrid role blends insights strategy with hands-on analytics, bridging modeling work and business partners across teams.

Ideal candidates combine marketing and analytics backgrounds with modeling exposure in MMM, attribution, and customer analytics.

Qualifications

• Marketing and analytics background with modeling exposure.
• Working knowledge of MMM, attribution, customer analytics or similar modeling approaches.
• Strong communication skills with ability to translate findings into business recommendations.
• Strong problem‑solving and insight‑generation skills.
• Project management skills including planning and timeline tracking.

Responsibilities

• Understand the data foundation by working with databases and AI-enabled tools.
• Interpret model outputs from MMM, attribution, and customer analytics to identify drivers and opportunities.
• Generate insights and recommendations tied to business outcomes to inform strategy.
• Develop project plans and track timelines for insights initiatives.
• Work with cross-functional teams to deliver work and move recommendations into action.
• Communicate with business partners and stakeholders to align priorities and support decision-making.

Skills

Insights consultant

Analytics practitioner

Project management

Communication skills

Problem solving

Data modeling

Python

SQL

Cross-functional collaboration

Tools

Teradata

Oracle

Hadoop

SAS‑Grid

Starburst

Tableau

MicroStrategy

ThoughtSpot

Microsoft Copilot

GitHub Copilot

Job description

Merrill, within the Analytics, Modeling and Insights (AMI) organization, seeks a Media Modeling Associate who transforms market, media, and consumer data into actionable insights guiding business decisions. This hybrid role blends insights strategy with hands-on analytics, bridging modeling work and business partners across teams.

Ideal candidates combine marketing and analytics backgrounds with modeling exposure in MMM, attribution, and customer analytics.