Insights & Analytics Associate: Consumer & SMB

Bank of America Corporation; New York (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

Bank of America is seeking a Media Modeling Associate within the Analytics, Modeling and Insights (AMI) organization. You will turn market, media, and consumer data into clear, actionable insights that guide marketing decisions, combining insights strategy with hands‑on analytics.

In this hybrid role you will work with MMM, attribution, and customer analytics to identify performance drivers and opportunities.

Qualifications

• Combined marketing and analytics background with modeling exposure.
• Experience with MMM, attribution, or customer analytics.
• Ability to translate analytics into business recommendations.
• Strong project management and cross-team collaboration.
• Hands-on experience with Python, SQL, and BI tools.

Responsibilities

• Understand data foundations from databases and AI-enabled tools.
• Interpret model outputs from MMM, attribution, and customer analytics.
• Generate actionable insights tied to business outcomes.
• Develop project plans and track timelines for insights initiatives.
• Collaborate with cross-functional teams to implement recommendations.
• Communicate findings to both technical and non-technical audiences.

Skills

Marketing analytics

MMM / attribution

Customer analytics

Data storytelling

Project management

Python

SQL

Communication skills

Tools

Tableau

MicroStrategy

ThoughtSpot

GitHub Copilot

Job description

Bank of America is seeking a Media Modeling Associate within the Analytics, Modeling and Insights (AMI) organization. You will turn market, media, and consumer data into clear, actionable insights that guide marketing decisions, combining insights strategy with hands‑on analytics.

In this hybrid role you will work with MMM, attribution, and customer analytics to identify performance drivers and opportunities.