Analyst - Analytics and Insights

HGG IPG Health, LLC; United States; On-site; USD 68,000 - 90,000; Full time

Job summary

Omnicom Media in the United States seeks an Analyst, Analytics/Insights to uncover actionable insights and drive business growth through data-driven solutions. You will design and deliver dashboards, reports, and analytics recommendations, leveraging media, website, social media, and marketing analytics.

A Day in the Life: extract and validate data from diverse platforms, use Google Analytics, Adobe, DCM; develop PowerBI and Tableau dashboards; implement and verify tracking tags (UTM, GTM);

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred).
• Prior experience in marketing analytics or related fields is expected.
• Strong analytical and problem-solving skills with data-driven approaches.

Responsibilities

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms.
• Develop compelling reports and automated dashboards using PowerBI and Tableau.
• Design, implement, and validate media tracking tags (UTM, GTM) for accurate measurement.
• Provide actionable commentary, findings, and observations to internal stakeholders and clients.

Skills

Excel

PowerPoint

SQL

R

Python

UTM tagging

Tableau

PowerBI

Google Data Studio

Datorama

Education

Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred)

Tools

Google Analytics

Adobe

DCM

Tableau

PowerBI

Google Data Studio

Datorama

Job description

Agency: Omnicom Media

Job Function: Data and Analytics

Job Subfunction: Data Science and Analytics

Job Description: Analyst

About the Job: As an Analyst, Analytics/Insights, you'll uncover actionable insights and drive business growth through data-driven solutions. In this role, you'll design and deliver compelling dashboards, reports, and analytics recommendations, leveraging expertise in media, website, social media, and marketing analytics. Utilizing advanced data analysis, visualization, and mining techniques, you'll uncover trends, optimize performance, and inform strategic decisions. Your expertise will empower stakeholders to make informed choices, driving business success.

A Day in the Life:

Extract, validate, and interpret complex data sets from diverse marketing and database platforms, ensuring data quality and integrity. Utilize web and media analytic tools (Google Analytics, Adobe, DCM) and other data sources (social listening, search, syndicated data, research) to collect and summarize insights. Develop compelling reports and automated dashboards (PowerBI, Tableau) using summarized data, supporting informed decision-making. Design, implement, and validate media and website tracking tags (UTM, GTM) for accurate measurement and analysis. Analyze data to provide actionable commentary, findings, and observations, while supporting ad-hoc requests from internal stakeholders and clients.

What you will need:

Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred), with relevant coursework in Marketing, Media, and Data Analytics. Prior experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing, loyalty marketing). Technical proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama). Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches. Adaptability and flexibility to thrive in a fast-paced, dynamic environment and respond to changing business needs. Ability to drive business growth through data-driven insights, leveraging technical expertise and analytical mindset.

68-90K/yr Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.