Inside Sales Specialist

NETZSCH Instruments North America L.L.C.; Burlington (MA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid vacation and holidays

Commission or bonus opportunities

Job summary

NETZSCH Instruments North America, LLC in Burlington, MA is seeking an Inside Sales Specialist to drive revenue growth through customer engagement, CRM management, and support of sales and marketing initiatives.

You will lead follow up on inbound leads, manage opportunities, promote new instruments, support laboratory services business development, and assist with trade shows and digital campaigns while ensuring accurate data and actionable insights.

Qualifications

• Excellent verbal and written communication skills.
• A strong customer service and customer support mindset.
• Strong organizational and time management skills with the ability to manage multiple priorities.
• Self-motivated, goal-oriented, and able to work independently as well as part of a team.

Responsibilities

• Lead follow up: act as primary contact for inbound leads from website inquiries and trade shows; track engagement and progress in CRM.
• Opportunity management: review opportunities with Sales Managers and keep forecasts/pipeline current; analyze KPI trends.
• New instrument promotions & growth initiatives: help develop and execute promotion campaigns with Sales/Marketing.
• Laboratory services business development: support growth of NETZSCH lab testing services and identify prospective customers.
• Marketing support & event coordination: assist with trade shows, webinars, and digital marketing; manage Seismic Digital Sales Rooms; create customer-facing content.

Skills

Verbal & written comms

Customer service mindset

Organizational skills

Independent & team work

CRM experience

Tools

CRM software

Seismic

Job description

NETZSCH Instruments North America, LLC (Burlington, MA) is the U.S. subsidiary of a well-established, mid-sized German company known for manufacturing and selling state-of-the-art instrumentation for Thermal Analysis, Calorimetry, and Thermophysical property measurement. We also operate Commercial Testing Services with facilities in Germany, the United States, and China.

JOB DESCRIPTION

The Inside Sales Specialist is responsible for supporting revenue growth and strategic sales initiatives through customer engagement, business development support, sales reporting and analysis, digital engagement activities, and CRM management. Working closely with Sales, Marketing, and Lab teams, this role helps drive promotional campaigns, laboratory services growth initiatives, and customer outreach programs while maintaining accurate business data and actionable insights.

Responsibilities

Lead Follow Up

• Serve as the primary point of contact for inbound leads generated through website inquiries and trade shows.
• Track lead engagement, qualification status, customer interactions, and progress within the CRM system.
• Collaborate with Sales Managers to ensure smooth lead handoff and ongoing opportunity development.

Opportunity Management

• Conduct regular opportunity reviews with Sales Managers to identify follow-up actions, next steps, and status updates to support opportunity advancement.
• Provide support to ensure opportunity records, forecasts, pipeline data, and sales activities remain accurate and current.
• Track and analyze key performance indicators including lead response times, lead conversion rates, pipeline activity, opportunity progression, and campaign effectiveness.
• Develop performance summaries and trend analyses that evaluate the effectiveness of lead management, customer engagement, outreach, and opportunity management processes, identifying areas for continuous improvement.

New Instrument Promotions & Growth Initiatives

• Partner with Sales Managers, Product Managers and Marketing to develop and execute new instrument promotion campaigns.
• Assist in the development of targeted customer lists and outreach strategies to maximize market penetration and growth opportunities.

Laboratory Services Business Development

• Support business development initiatives for NETZSCH laboratory contract testing services.
• Identify prospective customers who may benefit from testing services and training.

Marketing Support & Event Coordination

• Partner with Marketing to support trade shows, seminars, webinars, customer events, and digital marketing initiatives.
• Gather attendee feedback and provide recommendations to improve customer experience and event outcomes.
• Create, manage, and optimize Seismic Digital Sales Rooms to support customer engagement, promotional campaigns, strategic initiatives, and opportunity advancement.
• Collaborate with Sales, Marketing, and Product Management teams to develop targeted customer-facing content and digital resources.

Qualifications

• Excellent verbal and written communication skills.
• A strong customer service and customer support mindset.
• Strong organizational and time management skills with the ability to manage multiple priorities.
• Self-motivated, goal-oriented, and able to work independently as well as part of a team.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid vacation and holidays.
• Competitive base salary plus commission or bonus opportunities.