Inside Sales Representative & Lead Generation Specialist

Stephenson Equipment, Inc.; Harrisburg (Dauphin County); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Match

Paid Time Off

Paid Holidays

Growth opportunities

Employee-owned company

Job summary

Stephenson Equipment, Inc. seeks an Inside Sales & Lead Generation Specialist to drive equipment sales and support the outside sales team.

You will identify, qualify, and develop new business opportunities, build relationships with customers, and manage inbound inquiries while proactively generating leads. The ideal candidate will be organized, self-driven, and capable of handling a fast-paced environment with multiple priorities.

Qualifications

• High school diploma or equivalent required.
• 2+ years in inside sales, customer service, lead generation, or related role.
• Experience making outbound sales or prospecting calls.
• Strong communication and customer service skills.
• Basic computer proficiency including Microsoft Office and CRM software.
• Ability to manage multiple priorities and work independently.
• Valid driver's license.

Responsibilities

• Sell, lease, and rent new, used, rental, and JCB equipment.
• Generate and qualify new sales leads through outbound prospecting and outreach.
• Manage inbound calls, emails, and marketing-generated leads.
• Build and maintain a healthy sales pipeline using CRM tools.
• Research prospective customers using data mining tools and resources.
• Collaborate with Marketing on lead generation campaigns and social media.
• Coordinate qualified opportunities with outside sales reps.
• Track customer interactions and lead conversion metrics.
• Support sales goals through consistent engagement and follow-up.

Skills

Communication skills

Interpersonal skills

Customer-focused

Sales mindset

Outbound calling

Organization & time mgmt

Data entry

Microsoft Office

CRM software

Independence

Team collaboration

Problem solving

Adaptability

Education

High school diploma or equivalent

Associate's or Bachelor's degree in Business/Marketing

Tools

Microsoft Office

CRM software

Job description

Who We Are

Stephenson Equipment, Inc. has been an industry leader in Pennsylvania, New York, Maryland, D.C., and Virginia since 1957, providing sales, rentals, parts, and service for construction equipment, cranes, paving, road building, and road maintenance equipment.

Description

Who We Are

Stephenson Equipment, Inc. has been an industry leader in Pennsylvania, New York, Maryland, D.C., and Virginia since 1957, providing sales, rentals, parts, and service for construction equipment, cranes, paving, road building, and road maintenance equipment.

What You'll Do

As an Inside Sales & Lead Generation Specialist, you'll play a key role in driving equipment sales and supporting our outside sales team by identifying, qualifying, and developing new business opportunities. You'll build relationships with customers, manage inbound inquiries, and proactively generate leads that contribute to SEI's continued growth.

In This Role, You Will

• Sell, lease, and rent new, used, rental, and JCB compact equipment.
• Generate and qualify new sales leads through outbound prospecting and customer outreach.
• Manage inbound phone calls, emails, and marketing-generated leads.
• Build and maintain a healthy sales pipeline using CRM tools.
• Research prospective customers using data mining tools and other resources.
• Collaborate with Marketing on lead generation campaigns and social media initiatives.
• Coordinate qualified opportunities with outside sales representatives.
• Track customer interactions, sales activity, and lead conversion metrics.
• Support company sales and profitability goals through consistent customer engagement and follow-up.

What We're Looking For

We're looking for a motivated sales professional who enjoys building relationships, finding new opportunities, and delivering outstanding customer service. The ideal candidate is organized, self-driven, and comfortable working in a fast-paced environment while managing multiple priorities.

Successful Candidates Will Have

• Strong communication and interpersonal skills.
• A customer-focused and sales-driven mindset.
• Confidence making outbound calls and following up with prospects.
• Excellent organization and time management skills.
• Strong attention to detail and accurate data entry skills.
• Proficiency with Microsoft Office and CRM software.
• The ability to work independently and collaborate with a team.
• Strong problem-solving skills and adaptability.

Why Join SEI?

• Comprehensive Medical, Dental, and Vision Insurance-Day 1.
• 401(k) with Company Match.
• Paid Time Off and Paid Holidays.
• Opportunities for growth and professional development.
• Stable, employee-owned organization with a strong reputation in the equipment industry.
• Supportive team environment with long-term career potential.

Requirements

Required

• High school diploma or equivalent.
• Two (2) or more years of experience in inside sales, customer service, lead generation, or a related role.
• Experience making outbound sales or prospecting calls.
• Strong communication and customer service skills.
• Basic computer proficiency, including Microsoft Office and CRM software.
• Ability to manage multiple priorities and work independently.
• Valid driver's license.

Preferred

• Associate's or bachelor's degree in Business, Marketing, or a related field.
• Experience in construction, heavy equipment, agricultural equipment, or industrial equipment sales.
• Experience using CRM platforms, data mining tools, or social media for lead generation.
• Experience managing sales pipelines and qualifying leads for outside sales teams.
• Knowledge of digital marketing and lead generation strategies.

The above statements are intended to describe the general nature of the position and may not include all of the duties required of the position. Stephenson Equipment, Inc. is an EEO employer and values diversity. All qualified applicants are encouraged to apply.