Inside Sales Rep – Rental Solutions Specialist

Fabick Cat; Wisconsin; On-site; USD 40,000 - 60,000; Full time

Job summary

Fabick Cat is seeking an Inside Sales Representative – Rental (ISR) to generate rental revenue through proactive outreach and timely responses to rental opportunities. The ISR will focus on developing new and reactivated customers, respond to inquiries, and convert opportunities into rental business.

The role works with Rental Consultants and Branch Managers to deliver a seamless customer experience, requiring a strong sales mindset, disciplined outbound activity, effective communication, and

Qualifications

• Two or more years of customer-facing experience in service, hospitality, retail, sales, or a related environment required.
• Demonstrated service orientation: listens well, shows genuine care, and looks for ways to make the customer experience easier.
• Polished, confident communication skills with the ability to build trust with a wide range of customers.

Responsibilities

• Create a warm, professional, and helpful experience for every customer in person, by phone, and electronically.
• Ask thoughtful questions to understand the customer, the job to be done, timing, and equipment needs.
• Take ownership of customer requests and follow through until the need is resolved or a clear next step is established.
• Recommend appropriate rental equipment based on customer needs and partner with branch resources when additional expertise is needed.
• Prepare quotes and rental contracts and ensure required documentation and insurance coverage are complete and accurate.
• Coordinate with operations, service, sales, and other teams to support equipment availability, delivery, pickup, and customer commitments.
• Respond to customer concerns with urgency, empathy, and a solution-oriented mindset while keeping the customer informed.
• Support in-store sales, equipment inventory activities, and parts ordering for rental equipment as needed.
• Build working knowledge of Fabick Cat Rentals equipment and stay current on changes, capabilities, and applications.
• Represent Fabick Cat Rentals with professionalism, accountability, and a genuine commitment to serving customers well.
• Perform other duties as assigned.

Skills

Customer service

Communication

Problem solving

Multitasking

CRM

Phone calls

Tools

Microsoft Word

Excel

Outlook

Job description

Fabick Cat is seeking an Inside Sales Representative – Rental (ISR) to generate rental revenue through proactive outreach and timely responses to rental opportunities. The ISR will focus on developing new and reactivated customers, respond to inquiries, and convert opportunities into rental business.

The role works with Rental Consultants and Branch Managers to deliver a seamless customer experience, requiring a strong sales mindset, disciplined outbound activity, effective communication, and