Inside Sales & Lead Generation Specialist (584)

Utron; Hackensack (NJ); On-site; USD 55,000 - 85,000; Full time

Job summary

Utron, based in Hackensack, NJ, seeks a proactive Inside Sales & Lead Generation Specialist to drive outbound prospecting, qualify leads, and transition them to the Sales team. You will research target markets, identify decision-makers, and engage prospects via calls, email, and LinkedIn.

You will manage inbound inquiries, maintain clean CRM records, and track metrics to improve conversion. Strong English communication and the ability to handle multiple prospects are essential in this fast-paced

Qualifications

• Experience in Inside Sales, Business Development, Lead Generation, SDR/BDR or similar roles.
• Proven B2B prospecting experience including cold calling and outbound outreach.
• Strong research skills—comfortable digging into companies, markets, and decision-makers.
• Experience with CRM systems and LinkedIn/prospecting tools.
• Excellent verbal and written communication skills with high level of English.
• Strong organizational skills and the ability to manage multiple prospects.

Responsibilities

• Research target markets and identify companies and decision-makers matching the ICP.
• Drive outbound prospecting via cold calls, email, and LinkedIn to generate new business opportunities.
• Manage and follow up on inbound leads from marketing campaigns, website, and other sources.
• Qualify leads through structured discovery conversations to uncover needs, timing, and fit.
• Hand over qualified leads to the Sales team with clear, complete documentation.
• Maintain accurate lead and activity records in the CRM.
• Track and report on key prospecting and conversion metrics.

Skills

Cold calling

Lead generation

CRM usage

Research

Communication

English proficiency

Tools

CRM systems

LinkedIn

Prospecting tools

Job description

Hackensack, New Jersey, USA

We're looking for a proactive, commercially- driven Inside Sales & Lead Generation Specialist to join our team!

In this role, you'll be the front end of our sales process - researching target markets, engaging new prospects, and qualifying leads before handing them off to our Sales team.

Key Responsibilities

• Research target markets and identify companies and decision-makers that match our Ideal Customer Profile
• Drive outbound prospecting via cold calls, email, and LinkedIn to generate new business opportunities
• Manage and follow up on inbound leads from marketing campaigns, our website, and other sources
• Qualify leads through structured discovery conversations to uncover needs, timing, and fit
• Hand over qualified leads to the Sales team with clear, complete documentation
• Maintain accurate lead and activity records in the CRM
• Track and report on key prospecting and conversion metrics

Requirements

• Previous experience in Inside Sales, Business Development, Lead Generation, SDR/BDR, or a similar role
• Proven B2B prospecting experience, including cold calling and outbound outreach
• Strong research skills - comfortable digging into companies, markets, and decision-makers
• Experience with CRM systems and LinkedIn/prospecting tools
• Excellent verbal and written communication skills, high level of English
• Strong organizational skills and the ability to manage multiple prospects at once

Nice to have

• Experience in a technical, engineering, industrial, or solution-selling environment
• Background in construction, real estate, engineering, automation, material handling, or tech sectors
• Experience with long B2B sales cycles or prospecting in the U.S. market