Sales Development Specialist

Pareto Solutions Group, Inc.; Peachtree Corners (GA); On-site; USD 42,000 - 68,000; Full time

Job summary

Pareto Solutions Group, Inc. is seeking a proactive Sales Development Representative focused on lead generation. You will help identify high‑quality leads and support the sales team with qualification and outreach.

In this role, you will use Salesforce and LinkedIn to research prospects, maintain clean data, and contribute to the sales pipeline. Strong communication and teamwork are essential for success.

Qualifications

• Bachelor's degree required.
• Strong interest in sales and lead generation processes.
• Excellent communication skills (written and verbal).
• Ability to work independently and as part of a team.
• Basic understanding of CRM tools (Salesforce) is a plus.
• Familiarity with social media platforms and professional networking sites (LinkedIn, etc.) is desirable.
• Detail-oriented with a strong organizational mindset.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Responsibilities

• Lead research and identification: research and identify new leads using Salesforce, LinkedIn, and industry databases; qualify leads by industry, size, and fit; keep lead data accurate.
• Collaboration and support: work with sales staff to understand customer profiles and target market; assist in lead qualification and provide actionable leads; report progress to Sales Manager.
• Outbound outreach: assist with outbound lead generation through email, calls, and social media; schedule meetings and product demos with qualified leads.
• Lead database management: update activities in Salesforce and track outreach and status; support pipeline management.

Skills

Strong interest in sales and lead gen

Excellent communication skills

Independent and team-oriented

Detail-oriented and organized

MS Office proficiency

Social media/professional networking

Education

Bachelor's degree

Tools

Salesforce

LinkedIn

Job description

We are seeking an enthusiastic and proactive Sales Development Representative with a focus on lead generation to join our dynamic sales team. This role will provide you with hands‑on experience in developing sales strategies, identifying potential leads, and supporting our sales efforts in driving new business. You will play a key role in generating high-quality leads that will contribute to the company's growth and sales objectives.

Responsibilities

Lead Research and Identification:

• Utilize various tools (Salesforce, LinkedIn, industry-specific databases, etc.) to research and identify new leads.
• Qualify leads based on industry, size, and potential business fit.
• Maintain and update lead databases, ensuring all data is accurate and current.

Collaboration and Support:

• Work closely with sales staff and managers to understand the customer profile and target market.
• Support the sales team with lead qualification, ensuring they receive relevant and actionable leads.
• Provide regular updates on lead generation progress, including challenges and successes, to the Sales Manager.

Outbound Outreach:

• Assist in executing outbound lead generation strategies through email campaigns, phone calls, and social media outreach.
• Schedule meetings and product demos with qualified leads for the sales team.

Lead Database Management:

• Update and maintain lead generation activities in Salesforce, ensuring accurate and timely tracking of outreach.
• Assist in managing the sales pipeline and documenting lead status.

Data Tracking and Reporting:

• Track and analyze lead generation efforts and outcomes to ensure KPIs are being met.
• Assist in generating reports that summarize lead generation activities, performance, and key insights.

Qualifications

• Bachelor's degree required
• Strong interest in sales and lead generation processes.
• Excellent communication skills (written and verbal).
• Ability to work independently and as part of a team.
• Basic understanding of CRM tools (Salesforce) is a plus.
• Familiarity with social media platforms and professional networking sites (LinkedIn, etc.) is desirable.
• Detail-oriented with a strong organizational mindset.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Preferred Skills

• Experience in lead generation or sales internships.
• Knowledge of digital marketing or sales automation tools.
• Strong problem‑solving abilities and initiative.