Job Summary
Responsible for selling new and used lawn and garden equipment. Focuses on walk-in customers as well as phone calls and email inquiries.
Essential Duties and Responsibilities
- Represents the company for the sale of machinery to walk-in customers
- Maintains current product knowledge on features and benefits of all equipment potentially sellable by the dealership, with an emphasis on greater than 90hp tractors, implements & attachments as well as other consumer products
- Monitors competitive activity/products and communicates feedback to management
- Retail-selling emphasis (understands task-oriented questions to ask, validates customer requirements, proposes solutions, offers demonstration and moves to close)
- Maintains all customer information for sales management
- Knows and follows a defined sales process
- Assists with the preparation and execution of customer events
- Conducts new equipment demonstrations
- Maintains current knowledge of financing options and sales promotions to assist customers with securing the purchase of new and used goods
- Attends applicable sales training events/semin