Innovation Marketing Manager: LTO Growth & Activation

PepsiCo Inc.; Plano (TX); On-site; USD 94,000 - 156,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Paid time off

Retirement plan

Job summary

PepsiCo Inc. in Plano, TX, is seeking a strategic marketer to lead LTO innovation strategy, planning, and execution across annual playbooks and key portfolio moments.

You will partner with Brand Marketing, Sales, Insights, Finance, R&D, Design, Supply Chain, and Customer teams to identify opportunities and bring programs to market. You will help develop portfolio strategy, innovation commercialization, retail activation, and executive storytelling while influencing senior leaders with consumer

Qualifications

• MBA or BBA with 3+ years of full-time work experience.
• Strong cross-functional project management.
• Ability to translate trends and insights into product ideas that satisfy unmet needs.

Responsibilities

• Lead innovation strategy tied to portfolio activation initiatives across key growth platforms, focused on LTOs.
• Develop strategic recommendations that connect category trends, consumer insights, brand priorities, and customer opportunities to drive incremental growth.
• Identify and evaluate opportunities, emerging trends, cultural moments, and consumer needs to inform future innovation pipelines.
• Lead cross-functional teams through stage-gate processes to bring innovation concepts from ideation through commercialization.
• Partner with Sales and Customer teams to develop compelling activation programs, sell stories, and customer-specific innovation opportunities.
• Drive alignment across Brand, Insights, Finance, R&D, Design, Supply Chain, and Commercial teams to ensure flawless execution.
• Develop learning agendas and post-launch assessments to capture insights, optimize future programs, and improve innovation effectiveness.
• Create executive-ready recommendations and presentations to influence decision-making and gain leadership alignment on strategic priorities.
• Champion a consumer-centric mindset while balancing creativity, feasibility, financial performance, and speed to market.

Skills

Project management

Leadership

Consumer insights

Creative thinking

Problem solving

Communication skills

PowerPoint

Excel

Education

MBA or BBA + 3+ years experience

Tools

PowerPoint

Excel

Job description

PepsiCo Inc. in Plano, TX, is seeking a strategic marketer to lead LTO innovation strategy, planning, and execution across annual playbooks and key portfolio moments.

You will partner with Brand Marketing, Sales, Insights, Finance, R&D, Design, Supply Chain, and Customer teams to identify opportunities and bring programs to market. You will help develop portfolio strategy, innovation commercialization, retail activation, and executive storytelling while influencing senior leaders with consumer