Strategic Innovation Marketer: LTO Growth & Activation

PepsiCo; Plano (TX); On-site; USD 94,000 - 156,000; Full time

Job summary

PepsiCo in Plano, TX is seeking a strategic, analytical marketer to lead LTO innovation strategy, planning, and execution across annual calendars for iconic brands, collaborating with Brand Marketing, Sales, Insights, Finance, R&D, Design, Supply Chain, and Customer teams.

You will drive cross‑functional stage‑gate processes from ideation to commercialization, develop activation programs, and influence senior leaders with consumer‑driven insights and bold ideas.

Qualifications

• MBA or BBA with 3+ years of direct, full‑time work experience.
• CPG and/or agency innovation experience strongly preferred.
• Strong project management and cross‑functional team experience.
• Ability to translate trends and insights into product ideas that satisfy unmet needs.
• Excellent written and oral communication skills.

Responsibilities

• Lead innovation strategy tied to portfolio activation initiatives across key growth platforms, focused on LTOs.
• Develop strategic recommendations linking trends, consumer insights, brand priorities, and customer opportunities to drive growth.
• Identify opportunities, emerging trends, and consumer needs to inform future pipelines.
• Lead cross‑functional teams through stage‑gate processes from ideation through commercialization.
• Partner with Sales and Customer teams to develop activation programs and compelling sell stories.
• Drive alignment across Brand, Insights, Finance, R&D, Design, Supply Chain, and Commercial teams for flawless execution.
• Develop learning agendas and post‑launch assessments to capture insights and improve programs.
• Create executive‑ready recommendations to influence leadership decisions on priorities.
• Champion a consumer‑centric mindset balancing creativity, feasibility, and speed to market.

Skills

Strategic thinking

Drive for results

Creative problem solving

Cross-functional leadership

Communication

Consumer insights

Project management

Influence / collaboration

Brand building mindset

Ambiguity tolerance

Attention to detail

Relationship building

Marketing strategy

Education

MBA or BBA

Tools

PowerPoint

Excel

Job description

PepsiCo in Plano, TX is seeking a strategic, analytical marketer to lead LTO innovation strategy, planning, and execution across annual calendars for iconic brands, collaborating with Brand Marketing, Sales, Insights, Finance, R&D, Design, Supply Chain, and Customer teams.

You will drive cross‑functional stage‑gate processes from ideation to commercialization, develop activation programs, and influence senior leaders with consumer‑driven insights and bold ideas.