Senior Brand Manager: Beverage Growth & Innovation

Tundra Technical Solutions; New York (NY); On-site; USD 110,000 - 140,000; Full time

Job summary

Tundra Technical Solutions is seeking an experienced Senior Brand Manager to lead annual brand planning, strategic marketing initiatives, and innovation execution for a beverage portfolio in the U.S. market.

The role requires a strategic marketer with strong commercial acumen, capable of driving business growth in a fast-paced environment and building culturally relevant brands that resonate with consumers.

Qualifications

• Experience in beverage alcohol industry and knowledge of U.S. three-tier distribution.
• Experience leading integrated marketing campaigns, annual brand planning, and product launches.
• Strong understanding of consumer insights and brand development.
• Proven ability to influence cross-functional stakeholders and collaborate with sales teams.
• Excellent analytical, financial, and project management skills.
• Experience with global or cross-functional teams and external agency partners.
• Strong communication and leadership with a results-driven mindset.

Responsibilities

• Lead end-to-end brand management including annual brand planning and commercial objectives.
• Develop and execute marketing programs to drive awareness, engagement, product trial, and long-term equity.
• Identify cultural trends and partnerships to strengthen relevance and market positioning.
• Manage external agencies and social/paid/owned media strategies for campaigns.
• Create engaging consumer and customer experiences across on-premise, off-premise, and other channels.
• Lead BTL marketing initiatives with Shopper Marketing, Sales, and Commercial Planning teams.
• Collaborate with Sales, Finance, Consumer Insights, Supply Chain, Innovation, and agencies to hit business goals.
• Monitor brand performance and optimize investments for ROI.
• Partner with global and regional teams on product innovation and creative strategies.

Skills

Brand management

Strategic marketing

Commercial acumen

Leadership

Stakeholder management

Analytical skills

Cross-functional collaboration

Job description

Tundra Technical Solutions is seeking an experienced Senior Brand Manager to lead annual brand planning, strategic marketing initiatives, and innovation execution for a beverage portfolio in the U.S. market.

The role requires a strategic marketer with strong commercial acumen, capable of driving business growth in a fast-paced environment and building culturally relevant brands that resonate with consumers.