Innovation & Digital Strategy Manager

American Airlines; Fort Worth (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Travel perks

Health benefits

Wellness programs

401(k) program

Employee discounts

Job summary

American Airlines is seeking a Manager of Digital Strategy and Innovation to lead analytics‑driven initiatives across digital channels. You will guide a team of analysts, collaborate with product and technology partners, and shape strategic roadmaps that enhance customer experience and operational efficiency.

This role requires strong leadership, cross‑functional influence, and the ability to translate complex concepts into clear executive communications.

Qualifications

• Bachelor's and/or master's degree in a relevant field, or equivalent experience and/or training
• 3+ years of experience in product and/or project management roles
• 5+ years of airline or transportation industry experience
• 2+ years of people leadership experience in product and/or project mgmt

Responsibilities

• Lead, coach, and develop a team of analysts
• Support and lead the strategy and design of multiple concurrent innovation initiatives across Digital Customer Experience
• Execute product evaluations, proofs of concept, and commercial feasibility analysis by working with internal stakeholders and external partners
• Create business cases supported by data analysis, proofs of concept, and projected business value to obtain funding for key initiatives
• Define scope, sequencing, and delivery timelines aligned to financial and operational risk, customer and team member impact, and regulatory requirements
• Translate complex technical or operational topics into clear, decision-ready narratives
• Prepare and present updates to senior leaders and steering committees
• Set clear priorities, provide decision clarity, and remove blockers for the team
• Make tradeoff decisions around resource allocation, timing, and
• Drive alignment on ownership, process changes, and change management plans

Skills

People leadership

Cross-functional

Strategic & execution

Executive communication

AI in workplace

Digital commerce

Education

Bachelor's/Master's degree

PM experience 3+ years

Airline/transport experience 5+ years

Job description

American Airlines is seeking a Manager of Digital Strategy and Innovation to lead analytics‑driven initiatives across digital channels. You will guide a team of analysts, collaborate with product and technology partners, and shape strategic roadmaps that enhance customer experience and operational efficiency.

This role requires strong leadership, cross‑functional influence, and the ability to translate complex concepts into clear executive communications.