Manager, Digital Strategy and Innovation

American Airlines; Fort Worth (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Travel perks

Health benefits

Wellness programs

401(k) program

Employee discounts

Job summary

American Airlines is seeking a Manager of Digital Strategy and Innovation to lead analytics‑driven initiatives across digital channels. You will guide a team of analysts, collaborate with product and technology partners, and shape strategic roadmaps that enhance customer experience and operational efficiency.

This role requires strong leadership, cross‑functional influence, and the ability to translate complex concepts into clear executive communications.

Qualifications

• Bachelor's and/or master's degree in a relevant field, or equivalent experience and/or training
• 3+ years of experience in product and/or project management roles
• 5+ years of airline or transportation industry experience
• 2+ years of people leadership experience in product and/or project mgmt

Responsibilities

• Lead, coach, and develop a team of analysts
• Support and lead the strategy and design of multiple concurrent innovation initiatives across Digital Customer Experience
• Execute product evaluations, proofs of concept, and commercial feasibility analysis by working with internal stakeholders and external partners
• Create business cases supported by data analysis, proofs of concept, and projected business value to obtain funding for key initiatives
• Define scope, sequencing, and delivery timelines aligned to financial and operational risk, customer and team member impact, and regulatory requirements
• Translate complex technical or operational topics into clear, decision-ready narratives
• Prepare and present updates to senior leaders and steering committees
• Set clear priorities, provide decision clarity, and remove blockers for the team
• Make tradeoff decisions around resource allocation, timing, and
• Drive alignment on ownership, process changes, and change management plans

Skills

People leadership

Cross-functional

Strategic & execution

Executive communication

AI in workplace

Digital commerce

Education

Bachelor's/Master's degree

PM experience 3+ years

Airline/transport experience 5+ years

Job description

Manager, Digital Strategy and Innovation

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Posting Start Date: 11/2/26

Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Fort Worth - TX
Requisition ID: 88852

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• The Manager, Digital Strategy and Innovationhelps identify and define initiatives that support product innovation, customer experience enhancements, and process improvement for digital channels (website and app).
• This role conceptualizes and designs scalable digital technology innovations.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Lead, coach, and develop a team of analysts
• Support and lead the strategy and design of multiple concurrent innovation initiatives across Digital Customer Experience
• Execute product evaluations, proofs of concept, and commercial feasibility analysis by working with internal stakeholders and external partners
• Create business cases supported by data analysis, proofs of concept, and projected business value to obtain funding for key initiatives
• Define scope, sequencing, and delivery timelines aligned to financial and operational risk, customer and team member impact, and regulatory requirements
• Translate complex technical or operational topics into clear, decision-ready narratives
• Prepare and present updates to senior leaders and steering committees
• Set clear priorities, provide decision clarity, and remove blockers for the team
• Make tradeoff decisions around resource allocation, timing, and
• Drive alignment on ownership, process changes, and change management plans

All you'll need for success

Minimum Qualifications - Education & Prior Job Experience

• Bachelor's and/or master's degree in a relevant field, or equivalent experience and/or training
• 3+ years of experience in product and/or project management roles
• 5+ years of airline or transportation industry experience

Preferred Qualifications - Education & Prior Job Experience

• 2+ years of people leadership experience in product and/or project management
• Knowledge of digital e-commerce and key success factors
• Experience applying AI in occupational settings to improve productivity and customer outcomes

Skills, Licenses, and Certifications

• Strong people leadership experience in a product, program, or innovation environment
• Demonstrated ability to lead cross-organizational initiatives without direct authority
• Comfort operating at both strategic and execution levels
• Exceptional written and verbal communication skills for executive audiences

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Team Member Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world. Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.

Cities: Fort Worth - TX
Requisition ID: 88852

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status. We support and obey laws that prohibit discrimination everywhere we do business. American Airlines, Inc fully considers all qualified applicants including those with a criminal history. ©2025, American Airlines, Inc. We are excited you're interested in beginning your career journey with us. All applications will only be submitted through this site, and we will never require payment at any time during the application process.