Influencer & Creator Marketing: Associate Manager

Tapestry, Inc.; United States; Vor Ort; USD 75.000 - 85.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Zusammenfassung

Coach seeks a culturally connected Associate Manager, Influencer & Creator Marketing to drive the global influencer strategy and manage authentic creator partnerships across our marketing ecosystem.

You will balance day‑to‑day execution with relationship management, ensuring creator content aligns with product stories and brand priorities, while collaborating with Creative, E‑Commerce, Global Social, and other teams.

Qualifikationen

• BA or BS degree.
• Relevant experience in community marketing, influencer marketing, creator partnerships, talent relations, or related fields.
• Strong initiative, action‑oriented drive, and the ability to react quickly with a sense of urgency in a fast‑paced environment.
• Comfort with ambiguity and the ability to work with a scrappy, entrepreneurial mindset.
• Strong communication, relationship‑building, and organizational skills.

Aufgaben

• Support the execution of Coach’s global influencer and creator community strategy, ensuring talent and community partners authentically reflect the brand ethos and values.
• Manage the day‑to‑day execution of community and creator initiatives, from identification and outreach through briefing, launch, content tracking, and recap.
• Help build and nurture Coach’s creator communities, ensuring talent is strategically aligned to brand priorities, seasonal campaigns, product stories, and target audiences.
• Identify emerging talent, cultural voices, and communities that can strengthen Coach’s relevance and reach.
• Support the strategic use and amplification of influencer content across Coach’s broader marketing ecosystem, including organic social, paid social, e‑commerce/site, email, and other channels.

Kenntnisse

Influencer marketing

Creator partnerships

Community marketing

Relationship management

Cross-functional collaboration

Ausbildung

BA or BS degree

Tools

CreatorIQ

Tribe

Jobbeschreibung

Coach seeks a culturally connected Associate Manager, Influencer & Creator Marketing to drive the global influencer strategy and manage authentic creator partnerships across our marketing ecosystem.

You will balance day‑to‑day execution with relationship management, ensuring creator content aligns with product stories and brand priorities, while collaborating with Creative, E‑Commerce, Global Social, and other teams.