Influencer & Social Strategy Lead

MSL (Global); New York (NY); On-site; USD 91,000 - 154,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401k

Paid time off

Job summary

MSL in New York seeks an Associate Director, Influencer and Social Strategy with proven expertise in influencer marketing and social platforms. This role leads social and influence strategy for iconic P&G brands and drives innovation for the P&G team and MSL.

You will shape creative and strategic recommendations for brand social strategy, influencer models, executions, and measurement. You will ensure influence and social activities are integrated into strategy, define marketing plans, and

Qualifications

• Significant experience in consumer marketing with national digital, social and influencer programs.
• Strong ability to shape strategy that delivers measurable business results.
• Excellent verbal and written communications, client proposals and presentations.

Responsibilities

• Lead development of innovative influencer and digital programs that drive business results.
• Stay current with consumer engagement trends and advocate new technologies.
• Collaborate across teams to develop goals and outline operational plans.
• Prepare and present influencer strategies to internal teams and clients.
• Lead large-scale influencer activations and campaigns.
• Analyze activation performance and provide optimization recommendations.
• Develop POVs and recommendations for P&G and MSL.
• Evolve best practices across influencer campaigns and teams.

Skills

Influencer marketing

Social strategy

Digital distribution

Education

Bachelor's degree in Public Relations or Communications

Tools

Analytics tools

Job description

MSL in New York seeks an Associate Director, Influencer and Social Strategy with proven expertise in influencer marketing and social platforms. This role leads social and influence strategy for iconic P&G brands and drives innovation for the P&G team and MSL.

You will shape creative and strategic recommendations for brand social strategy, influencer models, executions, and measurement. You will ensure influence and social activities are integrated into strategy, define marketing plans, and