Chief Influencer & Digital Strategy

MSL (Global); New York (NY); On-site; USD 180,215 - 299,637; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401k

Paid time off

Job summary

MSL (Global) seeks a Senior VP of Digital & Influencer Strategy to lead bold, culture-driving influencer programs for top consumer brands. You will shape integrated strategies, build talent partnerships, negotiate contracts, oversee campaigns, and measure impact to deliver business results.

You will stay ahead of platform trends, collaborate with earned media, social, creative and strategy teams, and guide programs that foster engagement, relevance and growth for our clients.

Qualifications

• 10+ years experience in public relations, communications or related discipline.
• Digital native with understanding of influencer from owned, earned and paid perspectives.
• Experience developing and managing influencer marketing programs in a PR agency environment.
• Knowledge of social trends, celebrity/influencer relations and brand ambassadors.
• Proven leadership of teams to execute client programs with strong time management and client relations skills.
• Experience in the Consumer Brands space.

Responsibilities

• Develop and lead integrated influencer marketing strategies across consumer brands to drive awareness, engagement, and business outcomes.
• Serve as the agency's subject matter expert on influencer marketing, social media trends and creator partnerships.
• Build and maintain relationships with influencers, creators, talent managers, agents, and platform reps to secure partnerships.
• Lead end-to-end influencer campaigns: strategy, talent identification, outreach, contracting, content oversight, measurement and reporting.
• Partner with account, digital, social, creative, and earned media teams to integrate programs into broader marketing strategies.
• Advise senior client stakeholders on influencer strategy, creator selection, budget allocation, content optimization, and measurement frameworks.
• Oversee budgets, talent fees, agency resources, and campaign timelines for profitable execution.
• Establish campaign KPIs and measurement methodologies; provide actionable insights and optimization recommendations.
• Mentor influencer marketing specialists and cross-functional team members for best-in-class execution.
• Develop scalable influencer engagement programs, ambassador initiatives, and creator communities for long-term growth.
• Monitor emerging cultural trends and platform innovations to identify opportunities for clients and agency advancement.

Skills

Influencer marketing

Creator partnerships

Budget management

Team leadership

Strategic thinking

Education

BA in Public Relations or Communications

Job description

MSL (Global) seeks a Senior VP of Digital & Influencer Strategy to lead bold, culture-driving influencer programs for top consumer brands. You will shape integrated strategies, build talent partnerships, negotiate contracts, oversee campaigns, and measure impact to deliver business results.

You will stay ahead of platform trends, collaborate with earned media, social, creative and strategy teams, and guide programs that foster engagement, relevance and growth for our clients.