VP, Digital Influence & Social Strategy

MSL (Global); New York (NY); On-site; USD 115,000 - 195,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401k

Paid time off

Job summary

MSL (Global) seeks a VP, Digital to lead influencer and social strategy for consumer brands, defining vision and driving execution that moves brands forward and delivers measurable impact.

You will build and mentor a team of digital experts, partner with cross-functional teams to drive digital transformation, and expand online presence and customer engagement across platforms while maintaining executive-level client leadership.

Qualifications

• 8–10 years of experience in public relations, communications or related discipline.
• Digital native with understanding of influencer from owned, earned and paid perspectives.
• In-depth knowledge of social trends and industry events and experience working with celebrities, influencers and brand ambassadors.
• Proven leadership of teams to execute client programs with strong time management, leadership, mentoring and client relation skills.
• Proven experience in the Consumer Brands space.
• Proven experience collaborating with other creative agencies to develop campaigns.
• Excellent verbal and written communication skills for compelling client proposals.

Responsibilities

• Strategy: Develop and execute comprehensive influencer strategies aligned with clients’ goals and objectives.
• Execution: Lead development of innovative influencer programs that drive business results.
• Emerging Trends & Platforms: Stay current with influencer campaigns and adopt new technologies.
• Cross-functional Collaboration: Prepare and present influencer strategies to internal teams and clients.
• Performance Analysis: Use analytics to track activations and inform optimization in real time.
• Leadership: Lead and mentor a team of digital professionals and establish best practices across campaigns.

Skills

Influencer marketing

Team leadership

Strategic thinking

Cross-functional collaboration

Public relations

Education

Bachelor's degree in Public Relations/Communications or related discipline

Tools

Analytics tools

Job description

MSL (Global) seeks a VP, Digital to lead influencer and social strategy for consumer brands, defining vision and driving execution that moves brands forward and delivers measurable impact.

You will build and mentor a team of digital experts, partner with cross-functional teams to drive digital transformation, and expand online presence and customer engagement across platforms while maintaining executive-level client leadership.