Influencer Strategy Lead - Brand Growth & Creativity

3M HEALTHCARE; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Ogilvy in New York seeks a Senior Strategist, Influencer Marketing to lead social influencer programs for a leading beauty and consumer goods brand. You will combine strategic thinking with hands-on execution, using influencers as advocates and content contributors within an integrated team.

You’ll build deep influencer partnerships, develop data-driven plans, and keep campaigns aligned with budget and legal considerations.

Qualifications

• 4+ years of experience in social media influencer strategy and execution.
• Strategic mindset with ability to connect brand partnerships with culture.
• Proven ability to develop influencer relationships that drive authentic storytelling.
• Proven ability to identify relevant influencers and conduct effective outreach.
• Proven ability to present to and communicate with clients on a daily basis, building strong relationships.
• Strong project management with budget and influencer payments.
• Experience with paid social media in support of influencer campaigns.
• Experience drafting contracts with influencers with legal teams.
• Experience working with influencer and content management tools.
• Knowledge of influencer search tools; SAG knowledge is a plus.

Responsibilities

• Collaborate with internal teams to create influencer programs and distribution strategies that align with client goals.
• Present campaign strategies, briefs, influencer selects, day-to-day updates and results to internal teams and client.
• Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships.
• Establish and maintain relationships with key contacts within the influencer space while ensuring client/agency relationships grow.
• Create and conduct influencer briefs for creatives and influencers.
• Analyze and assess campaigns to provide insights and opportunities.
• Stay updated on influencer marketing trends to maximize exposure.
• Plan and manage influencers at large-scale events.

Tools

Influencer platforms

Job description

Ogilvy in New York seeks a Senior Strategist, Influencer Marketing to lead social influencer programs for a leading beauty and consumer goods brand. You will combine strategic thinking with hands-on execution, using influencers as advocates and content contributors within an integrated team.

You’ll build deep influencer partnerships, develop data-driven plans, and keep campaigns aligned with budget and legal considerations.