Influencer Partnerships Coordinator - Wellness Brand

Bloom Nu LLC; Austin (TX); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Health insurance

401(k) match

PTO

Company laptop

ClassPass membership

Job summary

Bloom Nutrition in Austin, TX seeks an Influencer Marketing Coordinator to drive influencer initiatives, manage gifting programs, and grow partnerships with creators. The role reports to the Head of Influencer Marketing and offers a vibrant, collaborative environment with growth potential.

You will collaborate on strategy, outreach to micro and macro influencers, and oversee influencer partnerships across product launches and events. This is a full-time onsite position with a focus on results.

Qualifications

• 2–3 years of experience in the influencer marketing space.
• Strong organizational and communication skills.
• Familiarity with social platforms (TikTok, Instagram, YouTube).
• Basic Excel or Google Sheets for data tracking and reporting.
• Ability to multitask and manage time effectively.
• A team player with a collaborative mindset.
• Internship or experience in influencer marketing, social media, PR, or marketing is a plus.
• Assist influencer team with scaling and growing our gifting program.

Responsibilities

• Collaborate closely with Bloom’s Head of Influencer Marketing, to execute and evolve influencer initiatives, develop and refine strategies that drive brand awareness, engagement, and ROI.
• Lead outreach and relationship-building with both Micro (gifting-based) and Macro (paid) influencers to support campaign goals.
• Spearhead the growth and day-to-day management of our influencer gifting program, ensuring strategic outreach and meaningful creator partnerships that align with brand goals.
• Own the organization and maintenance of influencer relationships, ensuring accurate records and timely follow-ups.
• Proactively identify new opportunities, trends, and strategies to drive growth and innovation in the influencer space.
• Consistently meet internal performance benchmarks and deliverables as set by leadership.
• Oversee partnerships across Bloom’s product catalog, ensuring alignment between influencer content and product messaging.
• Drive campaign success by coordinating influencer participation across product launches, promotional events, and seasonal initiatives.
• Lead negotiation, execution, and management of paid collaborations, ensuring deliverables are on time and align with brand goals.
• Oversee end-to-end influencer partnerships—from initial outreach and negotiation to contract execution and deliverable management.
• Build and nurture strong, genuine relationships with influencers, creators, and talent managers to drive long-term brand loyalty and engagement.
• Track influencer progress and deliverables on a weekly basis to ensure timely, high-quality content.
• Support the creation of end-of-month performance reports and decks, analyzing gifting campaign effectiveness and identifying areas for optimization.
• Supervise and support influencer marketing interns, providing clear direction and ensuring seamless execution of gifting operations.

Skills

Influencer marketing

Organizational skills

Communication skills

Social media savvy

Excel basics

Multitasking

Team player

Google Sheets

Tools

Google Sheets

Job description

Bloom Nutrition in Austin, TX seeks an Influencer Marketing Coordinator to drive influencer initiatives, manage gifting programs, and grow partnerships with creators. The role reports to the Head of Influencer Marketing and offers a vibrant, collaborative environment with growth potential.

You will collaborate on strategy, outreach to micro and macro influencers, and oversee influencer partnerships across product launches and events. This is a full-time onsite position with a focus on results.