Influencer Marketing Coordinator

Bloom Nutrition; Austin (TX); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

401(k) match

Company Insurance Plan

PTO

Brand new company laptop

ClassPass, Fitness Class Program

Job summary

Bloom Nutrition in Austin, TX is seeking an Influencer Marketing Coordinator to report to the Head of Influencer Marketing. You will collaborate to execute influencer initiatives, grow the gifting program, and manage paid collaborations to boost brand awareness and ROI.

You will nurture relationships with micro and macro influencers, track progress weekly, and help create performance reports. The role offers a fast-paced, collaborative environment with opportunities for growth as the company

Qualifications

• 2-3 years of experience in the influencer marketing space.
• Strong organizational and communication skills.
• Familiarity with social platforms (TikTok, Instagram, YouTube).
• Basic Excel or Google Sheets skills for data tracking and reporting.
• Ability to multitask and collaborate within a team.

Responsibilities

• Collaborate with the Head of Influencer Marketing to execute and evolve influencer initiatives.
• Lead outreach and relationship-building with micro and macro influencers to support campaign goals.
• Grow and manage the influencer gifting program with strategic outreach and partnerships.
• Maintain influencer relationships, records, and timely follow-ups.
• Identify new opportunities and trends to drive growth in the influencer space.
• Track progress and deliverables weekly and support performance reporting.

Skills

Influencer marketing

Communication

Organizational skills

Social media literacy

Multitasking

Tools

Excel

Google Sheets

Job description

Founded by fitness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is a quickly growing wellness brand that is committed to offering good-for-you supplements. Made with a premium blend of quality ingredients, all of our products are curated to be as delicious as they are healthy to fuel life daily.

The Bloom team is tight-knit, creative, high performing, and collaborative. Our work environment is an inspiring space where you can thrive as a result. As a young company, there is a huge opportunity for career growth as Bloom continues to expand at a fast pace.

Recognized for our innovation and growth, we're proud recipients of several awards:

Target Partner of the Year (2023)

EY Entrepreneurs of the Year (2024)

Location: Austin, Texas

Overview:

The Influencer Marketing Coordinator will report to the Head of Influencer Marketing.

Responsibilities:

• Collaborate closely with Bloom's Head of Influencer Marketing, to execute and evolve influencer initiatives, develop and refine strategies that drive brand awareness, engagement, and ROI.
• Lead outreach and relationship-building with both Micro (gifting-based) and Macro (paid)influencers to support campaign goals.
• Spearhead the growth and day-to-day management of our influencer gifting program, ensuring strategic outreach and meaningful creator partnerships that align with brand goals.
• Own the organization and maintenance of influencer relationships, ensuring accurate records and timely follow-ups.
• Proactively identify new opportunities, trends, and strategies to drive growth and innovation in the influencer space.
• Consistently meet internal performance benchmarks and deliverables as set by leadership.
• Oversee partnerships across Bloom's product catalog, ensuring alignment between influencer content and product messaging.
• Drive campaign success by coordinating influencer participation across product launches, promotional events, and seasonal initiatives.
• Lead negotiation, execution, and management of paid collaborations, ensuring deliverables are on time and align with brand goals.
• Oversee end-to-end influencer partnerships from initial outreach and negotiation to contract execution and deliverable management.
• Build and nurture strong, genuine relationships with influencers, creators, and talent managers to drive long-term brand loyalty and engagement.
• Track influencer progress and deliverables on a weekly basis to ensure timely, high-quality content.
• Support the creation of end-of-month performance reports and decks, analyzing gifting campaign effectiveness and identifying areas for optimization.
• Supervise and support influencer marketing interns, providing clear direction and ensuring seamless execution of gifting operations.

Requirements:

• 2-3 years of experience in the influencer marketing space
• Strong organizational and communication skills
• Familiarity with social media platforms (TikTok, Instagram, YouTube)
• Basic Excel or Google Sheets skills (for data tracking and reporting)
• Ability to multitask and manage time effectively
• A team player with a collaborative mindset
• Previous internship or experience in influencer marketing, social media, PR, or marketing is a plus but not required
• Assist influencer team with scaling and growing our gifting program
• Fun and inclusive work environment with a super collaborative team
• Access to Company Insurance Plan
• A 401(k) plan that the company matches
• PTO because work-life balance is important
• A brand new company laptop
• Company comped ClassPass, Fitness Class Program

Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.