Influencer Marketing Coordinator

Bloom Nu LLC; Austin (TX); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Health insurance

401(k) match

PTO

Company laptop

ClassPass membership

Job summary

Bloom Nutrition in Austin, TX seeks an Influencer Marketing Coordinator to drive influencer initiatives, manage gifting programs, and grow partnerships with creators. The role reports to the Head of Influencer Marketing and offers a vibrant, collaborative environment with growth potential.

You will collaborate on strategy, outreach to micro and macro influencers, and oversee influencer partnerships across product launches and events. This is a full-time onsite position with a focus on results.

Qualifications

• 2–3 years of experience in the influencer marketing space.
• Strong organizational and communication skills.
• Familiarity with social platforms (TikTok, Instagram, YouTube).
• Basic Excel or Google Sheets for data tracking and reporting.
• Ability to multitask and manage time effectively.
• A team player with a collaborative mindset.
• Internship or experience in influencer marketing, social media, PR, or marketing is a plus.
• Assist influencer team with scaling and growing our gifting program.

Responsibilities

• Collaborate closely with Bloom’s Head of Influencer Marketing, to execute and evolve influencer initiatives, develop and refine strategies that drive brand awareness, engagement, and ROI.
• Lead outreach and relationship-building with both Micro (gifting-based) and Macro (paid) influencers to support campaign goals.
• Spearhead the growth and day-to-day management of our influencer gifting program, ensuring strategic outreach and meaningful creator partnerships that align with brand goals.
• Own the organization and maintenance of influencer relationships, ensuring accurate records and timely follow-ups.
• Proactively identify new opportunities, trends, and strategies to drive growth and innovation in the influencer space.
• Consistently meet internal performance benchmarks and deliverables as set by leadership.
• Oversee partnerships across Bloom’s product catalog, ensuring alignment between influencer content and product messaging.
• Drive campaign success by coordinating influencer participation across product launches, promotional events, and seasonal initiatives.
• Lead negotiation, execution, and management of paid collaborations, ensuring deliverables are on time and align with brand goals.
• Oversee end-to-end influencer partnerships—from initial outreach and negotiation to contract execution and deliverable management.
• Build and nurture strong, genuine relationships with influencers, creators, and talent managers to drive long-term brand loyalty and engagement.
• Track influencer progress and deliverables on a weekly basis to ensure timely, high-quality content.
• Support the creation of end-of-month performance reports and decks, analyzing gifting campaign effectiveness and identifying areas for optimization.
• Supervise and support influencer marketing interns, providing clear direction and ensuring seamless execution of gifting operations.

Skills

Influencer marketing

Organizational skills

Communication skills

Social media savvy

Excel basics

Multitasking

Team player

Google Sheets

Tools

Google Sheets

Job description

Behind Bloom When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love. Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help everyone bloom into their best selves. Flavor Focused All our supplements come in delicious flavors you can’t find anywhere else, so you can enjoy every scoop and stick to your wellness routine with ease. Function First Designed with you in mind, our supplements are made with high-quality, effective ingredients that provide amazing benefits to help you feel your best daily.* Female Forward With a female founder and female-led team, our mission is to make approachable, delicious, and effective supplements so every woman can bloom into their best self.

Who You Are: What You're Good At: Influencer Marketing Coordinator Bloom Nutrition IG @bloomsupps @marillewellyn TikTok @bloomnu Bloomnu.com Founded by fitness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is a quickly growing wellness brand that is committed to offering good-for-you supplements. Made with a premium blend of quality ingredients, all of our products are curated to be as delicious as they are healthy to fuel life daily. The Bloom team is tight-knit, creative, high performing, and collaborative. Our work environment is an inspiring space where you can thrive as a result. As a young company, there is a huge opportunity for career growth as Bloom continues to expand at a fast pace.

Recognized for our innovation and growth, we're proud recipients of several awards:

• Forbes 30 under 30 (2023)
• Target Partner of the Year (2023)
• LinkedIn's Top Start-Ups (2023 & 2024)
• EY Entrepreneurs of the Year (2024)
• Inc. 5000 Company (2024 & 2025)
• NewBeauty 100 Wellness Awards (2024)

Location: Austin, Texas onsite M-TH, 2 extra WFH days per month

Overview

The Influencer Marketing Coordinator will report to the Head of Influencer Marketing.

Responsibilities

• Collaborate closely with Bloom’s Head of Influencer Marketing, to execute and evolve influencer initiatives, develop and refine strategies that drive brand awareness, engagement, and ROI.
• Lead outreach and relationship-building with both Micro (gifting-based) and Macro (paid)influencers to support campaign goals.
• Spearhead the growth and day-to-day management of our influencer gifting program, ensuring strategic outreach and meaningful creator partnerships that align with brand goals.
• Own the organization and maintenance of influencer relationships, ensuring accurate records and timely follow-ups.
• Proactively identify new opportunities, trends, and strategies to drive growth and innovation in the influencer space.
• Consistently meet internal performance benchmarks and deliverables as set by leadership.
• Oversee partnerships across Bloom’s product catalog, ensuring alignment between influencer content and product messaging.
• Drive campaign success by coordinating influencer participation across product launches, promotional events, and seasonal initiatives.
• Lead negotiation, execution, and management of paid collaborations, ensuring deliverables are on time and align with brand goals.
• Oversee end-to-end influencer partnerships—from initial outreach and negotiation to contract execution and deliverable management.
• Build and nurture strong, genuine relationships with influencers, creators, and talent managers to drive long-term brand loyalty and engagement.
• Track influencer progress and deliverables on a weekly basis to ensure timely, high-quality content.
• Support the creation of end-of-month performance reports and decks, analyzing gifting campaign effectiveness and identifying areas for optimization.
• Supervise and support influencer marketing interns, providing clear direction and ensuring seamless execution of gifting operations.

Requirements

• 2-3 years of experience in the influencer marketing space
• Strong organizational and communication skills
• Familiarity with social media platforms (TikTok, Instagram, YouTube)
• Basic Excel or Google Sheets skills (for data tracking and reporting)
• Ability to multitask and manage time effectively
• A team player with a collaborative mindset
• Previous internship or experience in influencer marketing, social media, PR, or marketing is a plus but not required
• Assist influencer team with scaling and growing our gifting program

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.

Benefits

• Fun and inclusive work environment with a super collaborative team
• Access to Company Insurance Plan
• A 401(k) plan that the company matches
• PTO because work-life balance is important
• A brand new company laptop
• Company comped ClassPass, Fitness Class Program

Bloom is an equal opportunity employer and values diversity in the workplace.

We encourage candidates from all backgrounds to apply.

What You Contribute

When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love. Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help everyone bloom into their best selves.

If you have any questions, please reach out to us at [e-mail]