Influencer Partnerships Architect — Tech & Smart Home

Socket.dev; Irvine (CA); On-site; USD 70,000 - 130,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision

401k contributions

15 days vacation

11 paid holidays

Bi-annual pay increases

Health and wellness benefits with gym

Quarterly team-building events

Job summary

TP-Link Systems Inc. is seeking an Influencer Marketing Specialist to scale our creator partnerships across YouTube, Instagram, and TikTok.

You will identify, recruit, and manage relationships with creators who align with our brand and product portfolio, driving awareness and measurable outcomes. The role requires 3+ years in influencer marketing, strong negotiation and analytics, and the ability to optimize recruitment and compensation strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years in influencer marketing or creator partnerships.
• Experience sourcing, negotiating, and contracting creators on YouTube/Instagram/TikTok.
• Strong analytics tracking video metrics and conversions (clicks, promo codes, sales attribution).
• Excellent negotiation and relationship management and communication skills.
• Familiarity with FTC disclosure guidelines and influencer contract terms.
• Highly organized with multiple campaigns and creator relationships.

Responsibilities

• Identify, recruit, and manage creator partnerships across YouTube, Instagram, and TikTok.
• Oversee campaign execution from outreach and product seeding through content launch and performance analysis.
• Track metrics such as views, engagement, clicks, promo codes, and sales attribution.
• Collaborate with Sales, Product Marketing, Paid Media, and Channel teams to align influencer content with launches.
• Continuously optimize recruitment processes, compensation models, and campaign performance.

Skills

Relationship-building

Negotiation

Data-driven marketing

Communication

Campaign analysis

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

YouTube

Instagram

TikTok

Job description

TP-Link Systems Inc. is seeking an Influencer Marketing Specialist to scale our creator partnerships across YouTube, Instagram, and TikTok.

You will identify, recruit, and manage relationships with creators who align with our brand and product portfolio, driving awareness and measurable outcomes. The role requires 3+ years in influencer marketing, strong negotiation and analytics, and the ability to optimize recruitment and compensation strategies.