Influencer Partnerships Lead - Tech & Smart Home

TP-Link Systems Inc.; Irvine (CA); On-site; USD 70,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision

401k contributions

Paid vacation

Paid holidays

Bi-annual pay raises

Wellness benefits and gym membership

Team-building events

Job summary

TP-Link Systems Inc. is seeking an Influencer Marketing Specialist to scale our creator partnerships across YouTube, Instagram, and TikTok. You will identify, recruit, negotiate, and manage creators, aligning campaigns with product launches and strategic initiatives.

The ideal candidate has strong relationship skills and a data-driven marketing mindset, with 3+ years in tech-focused influencer marketing and a track record of measurable results.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years in influencer marketing or creator partnerships, ideally in tech or consumer electronics.
• Proven experience sourcing, negotiating, and contracting creators across YouTube, Instagram, and TikTok.
• Strong analytical skills with metrics tracking (views, engagement, conversion, promo codes, sales).
• Excellent negotiation, relationship management, and communication skills.
• Familiarity with FTC disclosure guidelines and standard influencer contract terms.
• Highly organized with ability to manage multiple campaigns and creator relationships.

Responsibilities

• Oversight of campaign execution from creator outreach through content launch and performance analysis.
• Collaborate with Sales, Product Marketing, Paid Media, and Channel teams to align influencer content with launches.
• Continuously optimize recruitment processes, compensation models, and campaign performance.
• Develop scalable influencer partnerships across categories like networking, smart home, gaming, and productivity.

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

YouTube

Instagram

TikTok

Job description

TP-Link Systems Inc. is seeking an Influencer Marketing Specialist to scale our creator partnerships across YouTube, Instagram, and TikTok. You will identify, recruit, negotiate, and manage creators, aligning campaigns with product launches and strategic initiatives.

The ideal candidate has strong relationship skills and a data-driven marketing mindset, with 3+ years in tech-focused influencer marketing and a track record of measurable results.