Influencer Marketing Specialist

TP-Link NA; Irvine (CA); On-site; USD 70,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401k contributions

Paid vacation

Paid holidays

Bi-annual pay increases

Health and wellness benefits including

Team-building events

Job summary

TP-Link Systems Inc. in Irvine, CA is seeking an Influencer Marketing Specialist to scale our influencer program across YouTube, Instagram and TikTok, identifying, recruiting and managing creators aligned with our brand and product portfolio.

The role partners with Sales, Product Marketing, Paid Media and Channel teams to execute campaigns from creator outreach to launch, track impressions, engagement, clicks, promo code usage and sales attribution, and optimize recruitment and compensation

Qualifications

• Bachelor's degree in Marketing, Communications or related field and 3+ years influencer marketing experience.
• Experience sourcing, negotiating, and contracting creators across YouTube, Instagram and TikTok.
• Strong analytical skills with ability to track video metrics, clicks and sales attribution.

Responsibilities

• Identify, recruit, negotiate and manage creator relationships across YouTube, Instagram and TikTok.
• Oversee campaign execution from outreach and product seeding through launch and performance analysis.
• Collaborate with Sales, Product Marketing, Paid Media and Channel teams to align influencer content with launches.

Skills

Relationship-building

Negotiation

Data-driven marketing

Campaign management

Analytical skills

Education

Bachelor's degree in Marketing/Communications or related field

3+ years influencer marketing experience

Tools

YouTube

Instagram

TikTok

Job description

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

The Influencer Marketing Specialist will play a key role in scaling TP-Link's influencer program into a high-performing customer acquisition channel. This individual will be responsible for identifying, recruiting, negotiating, and managing relationships with content creators across YouTube, Instagram, and TikTok, building a robust and diverse network of influencers who align with TP-Link's brand and product portfolio. Working across categories such as networking technology, smart home solutions, gaming, and productivity, the role will focus on developing scalable creator partnerships that drive awareness, engagement, and measurable business results.

The ideal candidate combines strong relationship-building and negotiation skills with a data-driven approach to marketing performance. They will oversee campaign execution from creator outreach and product seeding through content launch and performance analysis, tracking key metrics such as views, engagement, clicks, promo code usage, and sales attribution. Partnering closely with Sales, Product Marketing, Paid Media, and Channel teams, this individual will help align influencer content with product launches and strategic initiatives while continuously optimizing recruitment processes, compensation models, and campaign performance. This is an excellent opportunity for a highly organized marketing professional who is passionate about creator partnerships, consumer technology, and building influencer programs at scale.

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
• 3+ years in influencer marketing or creator partnerships, ideally in tech or consumer electronics.
• Proven experience sourcing, negotiating, and contracting creators across YouTube, Instagram, and TikTok.
• Strong analytical skills, with experience tracking video metrics and conversion performance (clicks, promo codes, sales attribution).
• Excellent negotiation, relationship management, and communication skills.
• Familiarity with FTC disclosure guidelines and standard influencer contract terms.
• Highly organized, able to manage multiple campaigns and creator relationships at once.
  Passion for consumer tech, networking, or smart home products is a plus.

Salary Range: $70,304 - $130,000

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)

• Contributions to 401k funds

• 15 days accrued vacation

• 11 paid holidays

• Bi-annual pay increases

• Health and wellness benefits, including free gym membership

• Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone.

Please, no third-party agency inquiries. We are currently unable to offer visa sponsorships.