Influencer Marketing Specialist

Socket.dev; Irvine (CA); On-site; USD 70,000 - 130,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision

401k contributions

15 days vacation

11 paid holidays

Bi-annual pay increases

Health and wellness benefits with gym

Quarterly team-building events

Job summary

TP-Link Systems Inc. is seeking an Influencer Marketing Specialist to scale our creator partnerships across YouTube, Instagram, and TikTok.

You will identify, recruit, and manage relationships with creators who align with our brand and product portfolio, driving awareness and measurable outcomes. The role requires 3+ years in influencer marketing, strong negotiation and analytics, and the ability to optimize recruitment and compensation strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years in influencer marketing or creator partnerships.
• Experience sourcing, negotiating, and contracting creators on YouTube/Instagram/TikTok.
• Strong analytics tracking video metrics and conversions (clicks, promo codes, sales attribution).
• Excellent negotiation and relationship management and communication skills.
• Familiarity with FTC disclosure guidelines and influencer contract terms.
• Highly organized with multiple campaigns and creator relationships.

Responsibilities

• Identify, recruit, and manage creator partnerships across YouTube, Instagram, and TikTok.
• Oversee campaign execution from outreach and product seeding through content launch and performance analysis.
• Track metrics such as views, engagement, clicks, promo codes, and sales attribution.
• Collaborate with Sales, Product Marketing, Paid Media, and Channel teams to align influencer content with launches.
• Continuously optimize recruitment processes, compensation models, and campaign performance.

Skills

Relationship-building

Negotiation

Data-driven marketing

Communication

Campaign analysis

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

YouTube

Instagram

TikTok

Job description

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

The Influencer Marketing Specialist will play a key role in scaling TP-Link's influencer program into a high-performing customer acquisition channel. This individual will be responsible for identifying, recruiting, negotiating, and managing relationships with content creators across YouTube, Instagram, and TikTok, building a robust and diverse network of influencers who align with TP-Link's brand and product portfolio. Working across categories such as networking technology, smart home solutions, gaming, and productivity, the role will focus on developing scalable creator partnerships that drive awareness, engagement, and measurable business results.

The ideal candidate combines strong relationship-building and negotiation skills with a data-driven approach to marketing performance. They will oversee campaign execution from creator outreach and product seeding through content launch and performance analysis, tracking key metrics such as views, engagement, clicks, promo code usage, and sales attribution. Partnering closely with Sales, Product Marketing, Paid Media, and Channel teams, this individual will help align influencer content with product launches and strategic initiatives while continuously optimizing recruitment processes, compensation models, and campaign performance. This is an excellent opportunity for a highly organized marketing professional who is passionate about creator partnerships, consumer technology, and building influencer programs at scale.

Requirements

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
• 3+ years in influencer marketing or creator partnerships, ideally in tech or consumer electronics.
• Proven experience sourcing, negotiating, and contracting creators across YouTube, Instagram, and TikTok.
• Strong analytical skills, with experience tracking video metrics and conversion performance (clicks, promo codes, sales attribution).
• Excellent negotiation, relationship management, and communication skills.
• Familiarity with FTC disclosure guidelines and standard influencer contract terms.
• Highly organized, able to manage multiple campaigns and creator relationships at once.
  Passion for consumer tech, networking, or smart home products is a plus.

Benefits

Salary Range: $70,304 - $130,000

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)

• Contributions to 401k funds

• 15 days accrued vacation

• 11 paid holidays

• Bi-annual pay increases

• Health and wellness benefits, including free gym membership

• Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone.

Please, no third-party agency inquiries. We are currently unable to offer visa sponsorships.