Specialist Product Marketing, B2B Networking

TP-Link Systems Inc.; Irvine (CA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401k contributions

Paid vacation

Paid holidays

Pay increases

Wellness benefits

Team-building events

Job summary

TP-Link Systems Inc. in Irvine, CA is seeking a Product Marketing Specialist to drive go-to-market for next‑generation enterprise networking products.

You will translate complex technologies into clear customer value and craft compelling stories that drive product adoption across e-commerce, retail, and digital marketing. You will own launch plans, develop marketing assets, and collaborate with product, marketing, sales, and design teams to ensure consistent messaging.

Qualifications

• 2+ years of experience in product marketing, specifically with enterprise electronics as a product marketing specialist.
• Experience supporting B2B electronics products.
• Strong storytelling and messaging development skills.
• Experience creating marketing assets such as product pages, launch decks, and e-commerce content.
• Ability to translate technical features into clear customer benefits.
• Excellent communication and collaboration skills.
• Strong organizational skills and ability to manage multiple projects.
• Experience creating e-commerce product content.

Responsibilities

• Product Launch & Go-to-Market: Assist with the go-to-market planning process for new B2B networking products.
• Product Messaging & Storytelling: Translate complex networking technologies into clear enterprise benefits and develop positioning and key selling points.
• Content & Asset Development: Own the development of high-impact product assets including landing pages, launch presentations, sales enablement materials, digital assets, and packaging assets.
• Cross-Functional Collaboration: Work with product managers, marketing, sales, and e-commerce teams to ensure alignment and consistency of messaging.
• Market & Competitive Insights: Monitor competitors and use insights to shape messaging and launch strategies.

Skills

Product marketing

B2B electronics

Storytelling

Marketing assets

E-commerce content

Communication

Project management

Job description

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable business customers to enjoy a seamless, effortless lifestyle.

Overview

We are looking for a Product Marketing Specialist to support the launch and growth of next-generation enterprise networking products. This role sits at the intersection of product, marketing, and sales. The ideal candidate can translate complex technologies into clear customer value and build compelling stories that drive product adoption. You will play a key role in shaping how new products are positioned in the market, developing messaging frameworks, and executing go‑to‑market launches across major channels including e‑commerce, retail, and digital marketing. This role requires someone who is both strategic and hands‑on. You will create launch plans, develop marketing assets, and work closely with cross‑functional teams to ensure successful product introductions. The ideal candidate will demonstrate knowledge of Generative AI in marketing and creative workflows, with experience leveraging AI tools to drive deeper insights, accelerate iteration, and improve campaign impact.

Key Responsibilities

Product Launch & Go-to-Market

• Assist with the go-to-market planning process for new B2B networking products
• Help develop master launch briefs that define the product story, positioning, messaging, and channel strategy
• Coordinate cross-functional launch execution with product management, marketing, sales, and e-commerce teams
• Ensure all launch materials and messaging remain consistent across channels

Product Messaging & Storytelling

• Translate complex networking technologies into clear enterprise benefits
• Develop product positioning, messaging frameworks, and key selling points
• Create compelling product narratives that resonate with both technical and non-technical audiences

Content & Asset Development

• Own the development of high-impact product assets including:
• Product landing pages
• Launch presentations
• Sales enablement materials
• Digital marketing assets
• Packaging assets
• Partner with design and content teams to deliver high-quality marketing materials

Cross-Functional Collaboration

• Work closely with product managers to understand technical features and product roadmaps
• Partner with marketing and digital teams to execute campaigns and content strategies
• Support sales teams with messaging, product education, and launch materials
• Drive alignment across teams to ensure a clear and consistent product story

Market & Competitive Insights

• Monitor competitive products, messaging, and positioning in the B2B networking market
• Identify opportunities to strengthen product positioning and differentiation
• Use market insights to help shape product messaging and launch strategies

Qualifications

Required

• 2+ years of experience in product marketing, specifically with enterprise electronics as a product marketing specialist
• Experience supporting B2B electronics products
• Strong storytelling and messaging development skills
• Experience creating marketing assets such as product pages, launch decks, and e-commerce content
• Ability to translate technical features into clear customer benefits
• Excellent communication and collaboration skills
• Strong organizational skills and ability to manage multiple projects
• Experience creating e-commerce product content

Preferred

• Experience working in cross-functional product launch teams
• Familiarity with enterprise retail or online marketplace channels

What We're Looking For

We are looking for someone who:

• Is comfortable executing day-to-day marketing work
• Is curious about technology and enjoys learning complex products
• Communicates clearly and builds strong working relationships
• Works well in a fast-moving environment
• Takes ownership and solves problems independently

Benefits

Salary Range: $75,000 -$110,000

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.