Influencer Marketing Manager

Serenity Mental Health Centers; Sandy Springs (GA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Excellent benefits

401(k)

PTO & holidays

Employee referral program

Job summary

Serenity Healthcare in Sandy Springs, GA is seeking an Influencer Marketing Manager to own our influencer partnerships end to end—from discovery and outreach to contracts and content review. You will collaborate with our Social Media Manager to amplify creator content and with our Paid Media Buyer to extend reach.

This role reports to the Communications Manager and requires 3+ years in influencer marketing, strong negotiation and analytics, and excellent communication skills.

Qualifications

• 3+ years in influencer marketing or social media with hands-on campaign ownership.
• Proven ability to source and vet creators for brand fit and deliverables.
• Experience negotiating terms, budgets, and timelines with partners.
• Strong analytics mindset to measure CPM, engagement & conversions.
• Excellent written and verbal communication and relationship skills.

Responsibilities

• Identify and source influencers and creators aligned with Serenity.
• Vet prospects on audience demographics, engagement rate and content quality.
• Lead outreach and serve as day-to-day contact for partners.
• Manage contracts and terms; coordinate with leadership or legal.
• Review influencer content for brand safety and accuracy before posting.
• Track metrics (CPM, engagement, conversions) and optimize publisher mix.

Skills

Influencer marketing & social media

Campaign management

Negotiation

Analytics & reporting

Communication & relation-building

Job description

Influencer Marketing Manager– Serenity Healthcare

Salary: $70,000-90,000

Location: Sandy Springs, GA (In-person)

About the Role:

We’re seeking a talented and motivated Influencer Marketing Manager to join our growing Marketing & Communication team. As an Influencer Marketing Manager, you’ll own Serenity’s influencer and creator partnerships end to end: researching and sourcing the right voices, building the relationships, briefing and managing the content, and reporting on what it delivers. You’ll work closely with our Social Media Manager to cross‑promote and amplify creator content on our corporate channels, and with our Paid Media Buyer to extend the reach of top‑performing posts. This role reports to the Communications Manager.

Key Responsibilities:

• Identify and source influencers and creators whose audience and values align with Serenity, using influencer discovery tools and platform research.
• Vet every prospect on audience demographics, engagement rate, content quality, and brand fit.
• Lead outreach and serve as the day‑to‑day point of contact, building authentic, long‑term relationships.
• Manage contracts and agreements from draft to signature, coordinating with leadership or legal on terms, usage rights, and exclusivity as needed. Negotiate deliverables, timelines, usage rights, and compensation.
• Review and approve all influencer content before it goes live, checking for brand alignment, factual accuracy, and sensitivity appropriate to a mental health audience.
• Track and optimize for the metrics that matter: CPM, engagement, conversions, brand sentiment, etc., and use them to decide which creators and formats to keep investing in.

Qualifications:

• 3+ years of experience in influencer marketing or social media, with hands‑on ownership of influencer campaigns with a proven track record delivering a blended CPM below $5.
• Strong platform fluency across Instagram, TikTok, and YouTube, including content formats and best practices for each.
• Demonstrated experience sourcing and vetting creators, negotiating terms, and managing partnerships to deliverables and budget.
• Comfort with analytics and tracking, and the ability to turn campaign data into recommendations.
• Excellent communication and relationship‑building skills.

What We Offer:

• Ownership of a growing mental health organization’s influencer program from the ground up.
• Excellent benefits: we cover 90% of medical, dental & vision for you and your family.
• 401(k) – because your future deserves self‑care too.
• 10 PTO days (15 days after first year) + 10 paid holidays to rest, reset, and recharge.
• Employee Referral Program.

How to Apply:

Ready to embark on this exciting journey? Apply now at Careers at Serenity Healthcare or send your resume to [e-mail].

Serenity Healthcare is an Equal Opportunity Employer. Employment is contingent upon successful completion of background checks and drug screening.