Influencer Marketing Manager

Serenity Health Care; Sandy Springs (GA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Ownership of influencer program

Health coverage 90%

401(k) plan

PTO 10 days

Employee Referral Program

Job summary

Serenity Healthcare is seeking an Influencer Marketing Manager to own our influencer partnerships end-to-end in Sandy Springs, GA. You will source, vet, and manage creators, brief content, and report on performance, collaborating with Social Media and Paid Media teams to amplify results.

Ideal candidates have 3+ years in influencer marketing, deep platform fluency (Instagram, TikTok, YouTube), and strong negotiation and analytics skills.

Qualifications

• 3+ years of experience in influencer marketing or social media with ownership of campaigns and a track record delivering CPM below $5
• Strong fluency across Instagram, TikTok and YouTube and understanding formats
• Experience sourcing, vetting creators, negotiating terms and managing partnerships to deliverables and budgets
• Comfort with analytics and turning data into actionable recommendations
• Excellent communication and relationship-building skills

Responsibilities

• Identify and source influencers and creators whose audience aligns with Serenity and values
• Vet prospects on audience demographics, engagement, content quality and brand fit
• Lead outreach and be the day-to-day contact, building authentic long-term relationships
• Manage contracts and agreements from draft to signature, coordinating terms and exclusivity
• Review and approve influencer content for brand alignment and accuracy
• Track CPM, engagement, conversions and sentiment to optimize creator investments

Skills

Influencer campaigns

Social media strategy

Negotiation

Analytics

Communication

Instagram

TikTok

YouTube

Job description

Influencer Marketing Manager– Serenity Healthcare

Salary: $70,000-90,000

Location: Sandy Springs, GA (In-person)

About the Role:

We’re seeking a talented and motivated Influencer Marketing Manager to join our growing Marketing & Communication team. As an Influencer Marketing Manager, you’ll own Serenity’s influencer and creator partnerships end to end: researching and sourcing the right voices, building the relationships, briefing and managing the content, and reporting on what it delivers. You’ll work closely with our Social Media Manager to cross‑promote and amplify creator content on our corporate channels, and with our Paid Media Buyer to extend the reach of top‑performing posts. This role reports to the Communications Manager.

Key Responsibilities:

• Identify and source influencers and creators whose audience and values align with Serenity, using influencer discovery tools and platform research.
• Vet every prospect on audience demographics, engagement rate, content quality, and brand fit.
• Lead outreach and serve as the day‑to‑day point of contact, building authentic, long‑term relationships.
• Manage contracts and agreements from draft to signature, coordinating with leadership or legal on terms, usage rights, and exclusivity as needed. Negotiate deliverables, timelines, usage rights, and compensation.
• Review and approve all influencer content before it goes live, checking for brand alignment, factual accuracy, and sensitivity appropriate to a mental health audience.
• Track and optimize for the metrics that matter: CPM, engagement, conversions, brand sentiment, etc., and use them to decide which creators and formats to keep investing in.

Qualifications:

• 3+ years of experience in influencer marketing or social media, with hands‑on ownership of influencer campaigns with a proven track record delivering a blended CPM below $5.
• Strong platform fluency across Instagram, TikTok, and YouTube, including content formats and best practices for each.
• Demonstrated experience sourcing and vetting creators, negotiating terms, and managing partnerships to deliverables and budget.
• Comfort with analytics and tracking, and the ability to turn campaign data into recommendations.
• Excellent communication and relationship‑building skills.

What We Offer:

• Ownership of a growing mental health organization’s influencer program from the ground up.
• Excellent benefits: we cover 90% of medical, dental & vision for you and your family.
• 401(k) – because your future deserves self‑care too.
• 10 PTO days (15 days after first year) + 10 paid holidays to rest, reset, and recharge.
• Employee Referral Program.

How to Apply:

Ready to embark on this exciting journey? Apply now at Careers at Serenity Healthcare or send your resume to [e-mail].

Serenity Healthcare is an Equal Opportunity Employer. Employment is contingent upon successful completion of background checks and drug screening.