Marketing Director

Serenity Mental Health Centers; Atlanta (GA); On-site; USD 120,000 - 190,000; Full time

Job summary

Serenity Healthcare is seeking a results-driven marketing leader to own the full performance funnel from impression to admitted patient, and to lead an in-house creative team of 5+ to support our multi-state expansion. You will build the marketing engine across paid, organic, lifecycle, and local media with a focus on direct response while protecting brand equity.

You will balance aggressive growth with long-term brand value, driving scalable results through testing roadmaps, attribution

Qualifications

• 8+ years in performance-driven marketing with a proven track record of scaling lead volume while improving CAC/CPA, CPL, and LTV in a multi-channel, multi-market environment.

Responsibilities

• Own marketing KPI across channels including CAC/CPA, CPL, and LTV; ensure leads are qualified and convert to booked appointments.
• Run direct response campaigns across paid search, paid social (Meta, TikTok, YouTube), programmatic/display/CTV, and local media with rigorous attribution.
• Build and maintain a testing roadmap for creative, audience, offers, and landing pages to lower CAC while increasing lead volume.
• Develop email, SMS, and lifecycle programs to improve LTV, reactivate dormant patients, and expand share-of-care across services.
• Own SEO and organic content, using AI to establish authority in psychiatry-related content.

Job description

Serenity Healthcare is one of the fastest-growing multi-site specialty medical platforms in the country. Founder-led, ten years in market, 1,000+ employees, 40+ clinics across multiple states, and growing 100% year over year allwithout PE or venture capital.

We deliver advanced, in-office medical interventions including TMS (transcranial magnetic stimulation), IV ketamine, and medication management. Our patients come to us because nothing else has worked, and our model is built around moving them from consult to treatment with a high-trust, education-led approach.

We'rehiring a results-drivenmarketingleader toown the full performance funnel from impression to admitted patient, lead an in-house creative team of 5+(total of 12on team), and build the marketing engine that powers Serenity's continued multi-state expansion.

What You’ll Do

Performance Marketing & Patient Retention

• OwnmarketingKPI’s across all channelsincluding acquisition cost (CAC/CPA), cost per lead (CPL),and lifetime value (LTV)while collaborating with the Director of Contact Center to ensureleads are qualified and result in a booked appointment.
• Run direct response campaigns across paid search, paidsocial(Meta, TikTok, YouTube), programmatic/display/CTV, and local/geo media (radio, OOH, direct mail) with rigorous channel-level attribution.
• Build andmaintainthe testing roadmapincludingcreative, audience, offer, and landing page experiments that systematicallylowersCAC while scaling lead volume.
• Build email, SMS, and lifecycle programs that improve LTV, reactivate dormant patients, and increase share-of-care across Serenity's service lines.
• Own SEO and organic content as a long-termacquisition costreduction leverwhileleveragingAI to become the go to authority online for psychiatry related content.

Brand & Creative Leadership

• Lead a mid-sized,in-house creative teamof 5+operatingas a high-velocity content engine for paid, organic, and lifecyclewhile adhering to brand standards.
• Steward the Serenity brand across every touchpoint, ensuring direct response work reinforces,not erodes, long-term brand equity and patient trust.
• Establish creative briefs, review cadences, and production workflows that turn the team into a competitive advantage rather than a bottleneck.

Market Expansion & Playbooks

• Develop repeatable marketing playbooks for new clinic launchesincludingpre-launch awareness, local SEO, geo-targetedpaid, and referral-source coordinationthat shortenour rampin every new market.
• Partner with theDirector of Business Developmentto ensure marketingmaterials, messaging, andautomations strengthen relationships and educate referral sources.
• 8+ years in performance-driven marketing with a proventrack recordof scaling lead volume while improving CAC/CPA, CPL, and LTVin amulti-channel, multi-marketenvironment.
• 3+ years leading and developing in-house creative teams of 5+ acrossdesign, video, copy, and motiongraphicsin a high-velocity production environment.
• Deep direct response fluency across paid search, paid social, programmatic, lifecycle, and local/geo media, with the analytical rigor to defend everychannelinvestment.
• Demonstrated ability to balance direct response performance with brand stewardship, building campaigns that drive immediate conversion without compromising long-termbrandequity.
• Proven systems mindset with experience building testing roadmaps, attribution infrastructure, and reporting dashboards that turn marketing into a predictable growth engine.
• Hands-on launch experience with a history of standing up marketing playbooks for new locations, products, or markets and shorteningramp time for new locations.
• Ideal background as aDirectoror VP of Marketing, Head of Growth, or Head of Performance Marketing at a multi-location services business, DTC brand, or growth-stage company. Luxury and/or female focused brand experience is preferred.