Content Marketing Manager

Serenity Mental Health Centers; Sandy Springs (GA); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Excellent benefits: medical, dental &

401(k)

Paid time off

Job summary

Serenity Healthcare in Sandy Springs, GA is seeking a Content Marketing Manager to lead how we earn visibility online, owning our website content and AI/SEO strategy.

You will manage external partners, develop one direct report focused on AI and SEO, and drive programs across blogs, articles, press content, resource materials, thought leadership, and campaign content while staying ahead of AI and search trends. This is an in-person role in Sandy Springs.

Qualifications

• 5+ years in content marketing, SEO, or digital communications with ownership of organic search strategy.
• Understanding of how content, structured data, and links influence both traditional search and AI-driven discovery.
• Working knowledge of CMS/website content management and on-page SEO best practices.
• Proficiency with SEO and analytics tools, and familiarity with the emerging tools used to track AI search visibility.
• Experience managing or mentoring others, with a genuine interest in developing a direct report's skills and career.

Responsibilities

• Own Serenity's website content for both classic SEO and AI-driven discovery to grow qualified traffic.
• Develop and manage core content programs, including blogs, articles, press content, resource materials, thought leadership, and campaign content.
• Monitor AI and search landscape; implement algorithm updates and emerging best practices.
• Maintain AI discoverability foundations: FAQ, schema, content freshness, llms.txt standards.
• Liaise with SEO and web agencies; translate priorities into actionable projects.
• Lead and grow a direct report focused on AI and SEO; set goals and conduct 1:1s.
• Lead FAQ strategy including sourcing questions and continuous improvement.

Skills

Content marketing

SEO

Digital communications

Organic search strategy

Mentoring

Tools

CMS

SEO analytics tools

AI search visibility tools

Job description

Content Marketing Manager – Serenity Healthcare

Salary: $95,000 - $130,000 (depending on experience)

Location: Sandy Springs, GA (In-person)

About the Role

We’re seeking a talented and motivated Content Marketing Manager to join our Marketing team. As a Content Marketing Manager, you’ll lead how Serenity earns visibility and authority in search, from traditional organic results to the AI‑powered tools people increasingly use to find mental health care. You'll own our website content and AI/SEO strategy, manage our external SEO and web partners, and lead and develop one direct report focused on AI and SEO.

Key Responsibilities

• Own Serenity's website content across both classic SEO and AI‑driven discovery, with the goal of growing qualified search traffic to our web properties.
• Own the strategy, development, and management of core content programs, including blogs, articles, press content, resource materials, thought leadership, and campaign content.
• Stay ahead of a fast‑moving search and AI landscape, actively monitoring and implementing algorithm updates, AI platform changes, and emerging best practices through trusted industry sources and firsthand testing.
• Maintain the technical foundations of AI discoverability, including FAQ and schema strategy, content freshness, and emerging standards such as llms.txt.
• Serve as the internal point of contact for SEO agency and web agency work, translating business priorities into actionable direction and keeping projects on timeline.
• Lead and grow one direct report focused on AI and SEO, setting priorities, defining performance goals, and running consistent 1:1s.
• Lead FAQ strategy and creation, including question sourcing, prioritization, structure, and continuous improvement.

Qualifications

• 5+ years of experience in content marketing, SEO, or digital communications, including ownership of organic search strategy.
• Demonstrated understanding of how content, structured data, and links influence both traditional search and AI‑driven discovery.
• Working knowledge of CMS/website content management and on‑page SEO best practices.
• Proficiency with SEO and analytics tools, and familiarity with the emerging tools used to track AI search visibility.
• Experience managing or mentoring others, with a genuine interest in developing a direct report's skills and career.

What We Offer

• A leadership role at the center of how a growing mental health organization builds authority online.
• Mentorship, ownership, and room to grow alongside an experienced marketing team.
• Excellent benefits: We cover 90% of medical, dental & vision for you and your family.
• 401(k) - because your future deserves self‑care too.
• 10 PTO days (15 days after first year) + 10 paid holidays to rest, reset, and recharge.
• Employee Referral Program.

Serenity Healthcare is an Equal Opportunity Employer. Employment is contingent upon successful completion of background checks and drug screening.