Marketing Director

Serenity Health Care; Atlanta (GA); On-site; USD 150,000 - 230,000; Full time

Job summary

Serenity Healthcare is seeking a results-driven marketing leader to own the full performance funnel from impression to admitted patient across multiple channels. You will head an in-house creative team of 5+ and build a marketing engine to support Serenity's multi-state expansion.

The role requires 8+ years in performance-driven marketing with a proven multi-channel track record and 3+ years leading creative teams in a high-velocity environment.

Qualifications

• 8+ years in performance-driven marketing with a proven track record of scaling lead volume across multiple channels.
• 3+ years leading in-house creative teams of 5+ in a fast-paced production environment.
• Experience standing up marketing playbooks for new locations, products, or markets and shortening ramp time.

Responsibilities

• Own the full performance funnel from impression to admitted patient across channels.
• Lead in-house creative team to deliver high-velocity content for paid, organic, and lifecycle campaigns.
• Develop repeatable marketing playbooks for new clinic launches and market expansion.
• Partner with business development to align messaging, materials, and automations with referral sources.
• Balance direct response with brand stewardship to drive immediate conversions and long-term equity.

Skills

Performance marketing

Multi-channel

Brand stewardship

Team leadership

Data-driven optimization

Tools

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Programmatic

Job description

Serenity Healthcare is one of the fastest-growing multi-site specialty medical platforms in the country. Founder-led, ten years in market, 1,000+ employees, 40+ clinics across multiple states, and growing 100% year over year allwithout PE or venture capital.

We deliver advanced, in-office medical interventions including TMS (transcranial magnetic stimulation), IV ketamine, and medication management. Our patients come to us because nothing else has worked, and our model is built around moving them from consult to treatment with a high-trust, education-led approach.

We'rehiring a results-drivenmarketingleader toown the full performance funnel from impression to admitted patient, lead an in-house creative team of 5+(total of 12on team), and build the marketing engine that powers Serenity's continued multi-state expansion.

What You’ll Do

Performance Marketing & Patient Retention

• OwnmarketingKPI’s across all channelsincluding acquisition cost (CAC/CPA), cost per lead (CPL),and lifetime value (LTV)while collaborating with the Director of Contact Center to ensureleads are qualified and result in a booked appointment.
• Run direct response campaigns across paid search, paidsocial(Meta, TikTok, YouTube), programmatic/display/CTV, and local/geo media (radio, OOH, direct mail) with rigorous channel-level attribution.
• Build andmaintainthe testing roadmapincludingcreative, audience, offer, and landing page experiments that systematicallylowersCAC while scaling lead volume.
• Build email, SMS, and lifecycle programs that improve LTV, reactivate dormant patients, and increase share-of-care across Serenity's service lines.
• Own SEO and organic content as a long-termacquisition costreduction leverwhileleveragingAI to become the go to authority online for psychiatry related content.

Brand & Creative Leadership

• Lead a mid-sized,in-house creative teamof 5+operatingas a high-velocity content engine for paid, organic, and lifecyclewhile adhering to brand standards.
• Steward the Serenity brand across every touchpoint, ensuring direct response work reinforces,not erodes, long-term brand equity and patient trust.
• Establish creative briefs, review cadences, and production workflows that turn the team into a competitive advantage rather than a bottleneck.

Market Expansion & Playbooks

• Develop repeatable marketing playbooks for new clinic launchesincludingpre-launch awareness, local SEO, geo-targetedpaid, and referral-source coordinationthat shortenour rampin every new market.
• Partner with theDirector of Business Developmentto ensure marketingmaterials, messaging, andautomations strengthen relationships and educate referral sources.
• 8+ years in performance-driven marketing with a proventrack recordof scaling lead volume while improving CAC/CPA, CPL, and LTVin amulti-channel, multi-marketenvironment.
• 3+ years leading and developing in-house creative teams of 5+ acrossdesign, video, copy, and motiongraphicsin a high-velocity production environment.
• Deep direct response fluency across paid search, paid social, programmatic, lifecycle, and local/geo media, with the analytical rigor to defend everychannelinvestment.
• Demonstrated ability to balance direct response performance with brand stewardship, building campaigns that drive immediate conversion without compromising long-termbrandequity.
• Proven systems mindset with experience building testing roadmaps, attribution infrastructure, and reporting dashboards that turn marketing into a predictable growth engine.
• Hands-on launch experience with a history of standing up marketing playbooks for new locations, products, or markets and shorteningramp time for new locations.
• Ideal background as aDirectoror VP of Marketing, Head of Growth, or Head of Performance Marketing at a multi-location services business, DTC brand, or growth-stage company. Luxury and/or female focused brand experience is preferred.