Influencer Marketing Architect (Hybrid)

Content Creators; New York (NY); Hybrid; USD 108,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision

Mental health benefits

Family building benefits

Child care and pet benefits

401(k) with company match

Paid time off: holidays & PTO

Parental leave 18 weeks

Commuter benefits

Lyft credits & Pink membership

Job summary

Lyft is seeking an Influencer Manager to own and grow our influencer practice within the Social & Culture team. You will partner with Growth, Brand, Legal, and Agencies to build a best-in-class influencer program that drives viral creator partnerships and measurable business impact.

The role requires sharp talent instincts, a proven deal-maker mindset, and the ability to scale influencer initiatives across campaigns while maintaining brand safety and authenticity.

Qualifications

• 5+ years in influencer marketing, creator strategy, or paid social.
• Experience negotiating influencer deals and understanding usage, exclusivity, and ad vs organic runs.
• Experience managing an agency and scaling its support across teams.

Responsibilities

• Own influencer process end-to-end: strategy, briefs, talent relationships, deliverables, approvals, deadlines.
• Manage creator agency relationships for cross-functional support across NNIs and programs.
• Decide build-versus-agency approach by campaign type and retain in-house where Lyft judgment is needed.
• Create repeatable processes for intake, talent vetting, rate benchmarking, briefs, and measurement standards.

Skills

Influencer marketing

Negotiation

Agency management

Analytics

Strategic thinking

Global experience

Job description

Lyft is seeking an Influencer Manager to own and grow our influencer practice within the Social & Culture team. You will partner with Growth, Brand, Legal, and Agencies to build a best-in-class influencer program that drives viral creator partnerships and measurable business impact.

The role requires sharp talent instincts, a proven deal-maker mindset, and the ability to scale influencer initiatives across campaigns while maintaining brand safety and authenticity.