Lifecycle Growth Marketing Lead

Lyft Inc; San Francisco (CA); Hybrid; USD 128,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Mental health benefits

Family building benefits

Child care & pet benefits

401(k) plan

Paid time off

Parental leave

Commuter benefits

Lyft Pink program

Job summary

Lyft is seeking a Growth Marketing leader to own lifecycle programs, design and run rigorous experiments, and partner with product and engineering to unlock new capabilities. You will drive metrics, shape creative briefs, and apply behavioral science to message timing and incentives.

The role is in-office on a hybrid schedule in the San Francisco area, with strong emphasis on data-driven decisions and cross-functional collaboration across marketing, analytics, and product teams.

Qualifications

• 6+ years in growth marketing building lifecycle programs.
• Strong SQL skills and data QA capabilities.
• Experience prioritizing experiments with impact metrics.
• Ability translate complex results to non-experts.
• Cross-functional advocacy without direct authority.
• Tight creative briefs with actionable feedback.
• Hands-on with AI tools and automation.
• Experience using monetary incentives to change behavior.
• Built complex automated marketing journeys in a CRM.

Responsibilities

• Own lifecycle marketing strategy for your audience—define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user.
• Build and manage an experimentation program that drives measurable impact—from ideation through results, with a clear point of view on what to test.
• Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling.
• Own performance reporting—define metrics, experimentation setup, and share results and next steps with stakeholders and leadership.
• Drive creative strategy—brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters.
• Apply behavioral science frameworks to inform message sequencing, timing, and incentive design.

Skills

SQL

Lifecycle marketing

Experimentation

Cross-functional teamwork

Creative briefs

AI tools

CRM journeys

Monetary incentives

Tools

Claude

Cursor

CRM platform

Job description

Lyft is seeking a Growth Marketing leader to own lifecycle programs, design and run rigorous experiments, and partner with product and engineering to unlock new capabilities. You will drive metrics, shape creative briefs, and apply behavioral science to message timing and incentives.

The role is in-office on a hybrid schedule in the San Francisco area, with strong emphasis on data-driven decisions and cross-functional collaboration across marketing, analytics, and product teams.