Lifecycle Growth Marketing Manager — Data-Driven Experiments

Lyft Inc; New York (NY); Hybrid; USD 128,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Mental health benefits

Family building benefits

Child care and pet benefits

401(k) plan

Paid time off for holidays and PTO

Parental leave (18 weeks)

Subsidized commuter benefits

Lyft Pink program

Job summary

Lyft in New York City is seeking a Senior Lifecycle Growth Marketing lead to design, test, and optimize incentive and non-incentive messages across email, push, SMS, and in-app experiences. You will collaborate with Product, Engineering, Analytics, Data Science, and Marketing Operations to drive measurable impact.

You will own the lifecycle strategy, build an experimentation program, and translate complex results into actionable insights for stakeholders, while working a hybrid schedule

Qualifications

• 6+ years in growth marketing with full lifecycle ownership.
• Strong SQL skills and data QA capability.
• Structured experiment prioritization and clear success metrics.
• Ability to translate results into actionable insights for non-experts.

Responsibilities

• Own lifecycle marketing strategy for target audience and channel mix.
• Build and manage an experimentation program with measurable impact.
• Partner with Engineering, Product, and Data Science to unlock capabilities.
• Own performance reporting and share results with leadership.
• Drive creative strategy across email, push, SMS and in-app formats.
• Apply behavioral science to inform sequencing, timing, and incentives.

Skills

Lifecycle marketing strategy

SQL skills

Experiment prioritization

Cross-functional collaboration

Communications briefs

AI tooling / automation

CRM marketing journeys

Incentive design

Data storytelling

Tools

Claude

Cursor

Job description

Lyft in New York City is seeking a Senior Lifecycle Growth Marketing lead to design, test, and optimize incentive and non-incentive messages across email, push, SMS, and in-app experiences. You will collaborate with Product, Engineering, Analytics, Data Science, and Marketing Operations to drive measurable impact.

You will own the lifecycle strategy, build an experimentation program, and translate complex results into actionable insights for stakeholders, while working a hybrid schedule