Influencer Marketing Analytics Lead

Wayfair; Boston (MA); Híbrido; USD 90.000 - 120.000; Tempo integral

Benefícios oferecidos por esta vaga

Health benefits on day one

Employee discounts

401(k) matching

Resumo da vaga

Wayfair is seeking a Senior Business Analyst for Influencer Marketing to scale measurement and data infrastructure. You will own core KPIs, build Looker/BigQuery dashboards, and collaborate on incrementality testing and attribution across platforms (TikTok, Instagram, YouTube, Pinterest).

This role requires strong SQL, BI development, and a passion for linking creator marketing to business growth. You will work with campaign managers and cross-functional leadership to turn granular engagement

Qualificações

• Bachelor’s degree in a quantitative field.
• 2+ years in business/marketing analytics or digital media analytics.
• Strong proficiency in SQL and Google Cloud Platform / BigQuery, plus advanced Excel/Sheets.

Responsabilidades

• Drive channel analytics and strategic insights from creator/campaign performance.
• Define and monitor core influencer KPIs (ACNR, ROAS, incremental lift, brand sentiment).
• Build automated dashboards and BigQuery models for self-service reporting across teams.
• Collaborate on incrementality testing, attribution modeling, and platform tracking.
• Model creator compensation benchmarks, budget allocation, and forecast channel growth.
• Deliver executive-ready data narratives and mentor peers on analytics best practices.
• Monitor industry trends to identify new influencer opportunities.

Conhecimentos

SQL

BI development

Formação

Bachelor’s degree in Business Analytics/Marketing Analytics/Statistics/Economics

Ferramentas

Looker

BigQuery

Tableau

Google Data Studio

Descrição da vaga

Wayfair is seeking a Senior Business Analyst for Influencer Marketing to scale measurement and data infrastructure. You will own core KPIs, build Looker/BigQuery dashboards, and collaborate on incrementality testing and attribution across platforms (TikTok, Instagram, YouTube, Pinterest).

This role requires strong SQL, BI development, and a passion for linking creator marketing to business growth. You will work with campaign managers and cross-functional leadership to turn granular engagement