Influencer Marketing Analytics Lead

Influship; United States; Remote; USD 75,000 - 86,000; Full time

Benefits offered by this job

401k Matching

Monthly Work From Home Stipend

Remote-First

Step Up Recognition Program

Job summary

Collectively, a Brandtech Group company in the United States, seeks an Analytics & Insights Manager for influencer marketing. You’ll build dashboards, analyze campaign results, and turn data into client-ready insights, collaborating with paid social and creative teams to optimize performance.

You’ll contribute to developing new metrics, methodologies, and thought leadership pieces, while supporting the distribution of influencer programs across TikTok, Instagram, and other platforms.

Qualifications

• 3 to 5 years of relevant work experience in agencies or in-house marketing roles.
• Strong strategic and analytical background.
• Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes.
• Media buying or performance marketing experience is a plus.
• Proven effective communication skills, especially among cross-functional teams.
• Expert in quickly learning and utilizing new software.
• Ability to take complex information and create a compelling story, including visualizations.
• Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets.
• Advanced skills in Google Sheets/Excel

Responsibilities

• Support of the following work streams: client research, reporting, and analysis.
• Cleaning and analysis of data to support client reporting deliverables.
• Customization and maintenance of dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data.
• Quantitative and qualitative research to explore questions posed by clients.
• Preparation of slides, analytic reports, and other visualizations to illustrate key insights.
• Participation in client-facing conversations around campaign performance, in collaboration with the cross-functional team.
• Delivery of benchmarks, trends, and other insights from reporting tools.
• Work closely with account management colleagues to develop paid social strategies and targets.
• Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients.
• Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation.
• Manage optimization of campaigns to ensure performance targets are hit.
• Assistance in the development of new methodologies and processes such as: introduction of new practices and cross-functional processes; development of new metrics; publishing of data trends and insights.

Skills

Data analysis

Dashboard reporting

Storytelling

Cross-functional collaboration

Google Sheets/Excel

Tools

Google Sheets

Excel

BI tools

Job description

Collectively, a Brandtech Group company in the United States, seeks an Analytics & Insights Manager for influencer marketing. You’ll build dashboards, analyze campaign results, and turn data into client-ready insights, collaborating with paid social and creative teams to optimize performance.

You’ll contribute to developing new metrics, methodologies, and thought leadership pieces, while supporting the distribution of influencer programs across TikTok, Instagram, and other platforms.