Growth Marketing Lead - Canada (Hybrid, Data-Driven)

Wayfair; Boston (MA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Tuition Reimbursement

Employee discount

Parental Leave

Gym/Fitness discounts

Job summary

Wayfair is seeking a data-driven Manager for Growth Marketing in Canada. This hybrid role operates from our Boston HQ, with in-office Mon-Thu and Friday work-from-home.

You will lead multi-channel strategies across Meta, Pinterest, TikTok, Influencer, and App Install, owning budgets and driving growth through analytics and creative strategy. You will mentor a high-performing team of analysts, collaborate with external partners like Meta and CreatorIQ, and deliver measurable impact on brand and

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, or related field.
• 4+ years in digital media strategy, planning or buying.
• Strong analytical skills and proficiency with SQL.
• Experience managing large media budgets and roadmaps.
• Ability to lead and mentor analysts and collaborate with stakeholders.

Responsibilities

• Lead roadmap, strategy and execution for Meta, Pinterest, TikTok, Influencer/Affiliates and App Install channels.
• Develop and scale creative strategy for Influencer networks and in-house creator programs.
• Manage a team of marketing analysts, setting strategic direction and coaching for growth.
• Monitor campaign performance daily, diagnose issues and adjust plans quickly.
• Maintain partnerships with Meta, Pinterest, TikTok and CreatorIQ for best-in-class execution.
• Collaborate with marketing data science to design measurement frameworks and reporting.

Skills

Media strategy

SQL

Analytical skills

Budget management

Roadmap development

Stakeholder management

Education

Bachelor's degree

Tools

SQL

Cursor

N8N

CreatorIQ

Job description

Wayfair is seeking a data-driven Manager for Growth Marketing in Canada. This hybrid role operates from our Boston HQ, with in-office Mon-Thu and Friday work-from-home.

You will lead multi-channel strategies across Meta, Pinterest, TikTok, Influencer, and App Install, owning budgets and driving growth through analytics and creative strategy. You will mentor a high-performing team of analysts, collaborate with external partners like Meta and CreatorIQ, and deliver measurable impact on brand and