Sr. Analyst, Business Intelligence

Viralnation; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Viralnation is seeking a Senior Analyst to join its Business Intelligence team. You will turn complex marketing data into actionable strategy, building dashboards and narratives to guide leadership decisions.

You will mentor junior analysts, partner with cross-functional teams, and ensure data governance while staying ahead of industry trends. A marketing analytics background and agency experience are preferred.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or related field; master's preferred.

Responsibilities

• Lead development of strategic reports and narratives translating data into growth & marketing insights.
• Conduct advanced analysis and modeling using primary and secondary research to surface trends & performance drivers.
• Act as strategic partner to cross-functional teams, guiding key initiatives with data.
• Design and optimize dashboards and reporting frameworks in BI tools for real-time insights.
• Drive data governance by collaborating with tech, product, and data engineering teams to safeguard data integrity.
• Mentor junior team members and share analytical best practices.

Skills

Looker/Looker Studio

Google Cloud Platform

Python

R

SQL

Marketing analytics tools

Education

Bachelor's degree in Business Administration/Marketing/Statistics/Economics/Business Analytics

Master's degree preferred

Tools

Looker

Looker Studio

Google Cloud Platform

Python

R

SQL

Job description

Role overview

A high-growth, social-first agency environment is hiring a Senior Analyst for its Business Intelligence team to turn complex marketing and campaign data into actionable strategy. The role sits at the intersection of analytics, marketing optimization, and stakeholder communication, helping leadership make data-driven decisions that maximize return on investment. It is suited for an analytical thinker with a marketing background who enjoys mentoring and shaping how insights flow through the organization.

Responsibilities

• Lead the development of strategic reports and insight narratives that translate complex data into recommendations for growth and marketing optimization.
• Conduct advanced analysis and modeling using primary and secondary research methods to surface trends, opportunities, and performance drivers.
• Act as a strategic partner to cross-functional teams, providing data-driven guidance on key initiatives and decision-making.
• Design and optimize dashboards and reporting frameworks in BI tools so leadership can access real-time, actionable insights.
• Drive data governance and compliance by collaborating with technology, product, and data engineering teams to safeguard data integrity.
• Mentor junior team members, share analytical best practices, and stay current on industry trends and emerging technologies.

Requirements

• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; a master's degree is preferred.
• 5+ years of experience in marketing analytics, data analysis, or related roles, ideally with prior agency experience.
• Hands-on experience with BI tools such as Looker and Looker Studio, plus Google Cloud Platform.
• Proficiency in Python, R, SQL, or comparable scripting languages.
• Familiarity with marketing analytics platforms such as Google Analytics or Adobe Analytics.
• Strong communication and presentation skills, with the ability to convey complex data to non-technical audiences.

Nice to have

• Experience with demand-side platforms, paid media, and social media platforms.
• Background executing brand tracking and brand lift research studies.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced, performance-oriented setting.