Analytics & Insights Lead (Remote-First)

Collectively; United States; Remoto; USD 75.000 - 86.000; Tempo integral

Benefícios oferecidos por esta vaga

Medical, Dental & Vision

Remote-First

Monthly Work From Home Stipend

401k Matching

Birthday Floating Holiday

Step Up Recognition Program

ERGs

Resumo da vaga

Collectively, part of the Brandtech Group, is hiring a Digital Marketing Analyst to help track influencer campaigns and scale paid social efforts on TikTok, Instagram, and other platforms from a remote-first U.S. team.

You will support client reporting, build dashboards, and translate data into actionable insights, while collaborating with cross-functional teams to optimize campaigns and develop new measurement methods.

Qualificações

• 3 to 5 years of relevant work experience in agencies or in-house marketing roles
• Strong strategic and analytical background
• Strong written communication skills
• Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes
• Media buying or performance marketing experience is a plus
• Proven effective communication skills, especially among cross-functional teams
• Expert in quickly learning and utilizing new software
• Ability to take complex information and create a compelling story, including visualizations
• Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets
• Advanced skills in Google Sheets/Excel

Responsabilidades

• Client Research, Reporting, and Analysis: Cleaning and analysis of data to support client reporting deliverables
• Customization and maintenance of dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data
• Quantitative and qualitative research to explore questions posed by clients
• Preparation of slides, analytic reports, and other visualizations to illustrate key insights
• Participation in client-facing conversations around campaign performance, in collaboration with the cross-functional team
• Delivery of benchmarks, trends, and other insights from reporting tools
• Paid Social Planning and Buying: Work closely with account management colleagues to develop paid social strategies and targets
• Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
• Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation
• Manage optimization of campaigns to ensure performance targets are hit
• Thought Leadership and Vendor Innovation Support: Assistance in the development of new methodologies and processes such as:
• Introduction of new practices and cross-functional processes
• Development of new metrics to better illustrate the efficacy of our programs
• Publishing of data trends, industry insights, and other thought leadership pieces

Conhecimentos

Data analysis

Social media marketing

Excel skills

Storytelling

Cross-functional collaboration

Ferramentas

Google Sheets/Excel

Descrição da vaga

Collectively, part of the Brandtech Group, is hiring a Digital Marketing Analyst to help track influencer campaigns and scale paid social efforts on TikTok, Instagram, and other platforms from a remote-first U.S. team.

You will support client reporting, build dashboards, and translate data into actionable insights, while collaborating with cross-functional teams to optimize campaigns and develop new measurement methods.