Influencer Marketing Lead — Paid Content & Growth

Tapestry, Inc.; New York (NY); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking an Associate Manager, Paid Influencer Marketing in New York to bridge influencer strategy and media execution. You will collaborate with NA Influencer, Global Influencer and Media teams to scale creator content and optimize paid investments.

The ideal candidate has 2+ years in influencer marketing, strong analytics, cross-functional collaboration, and proficiency with Meta, TikTok, YouTube, CreatorIQ, and emerging platforms.

Qualifications

• 2+ years of experience in influencer marketing, social media, paid social, media planning.
• Understanding of creator whitelisting, boosted content, paid social advertising, and influencer content licensing.
• Experience working across influencer, social, and media teams in a highly collaborative environment.
• Familiarity with Meta, TikTok, YouTube, Creator IQ, and emerging creator platforms.
• Strong analytical skills with an ability to connect content performance to business outcomes.
• Exceptional project management and stakeholder management capabilities.

Responsibilities

• Identify creators and content trends that resonate with key audiences and support brand growth objectives.
• Assist in the development of influencer briefs that are optimized for both organic engagement and paid media performance.
• Track creator performance and maintain reporting dashboards that inform future creator selection and investment strategies.
• Support influencer partnerships, talent relations, gifting initiatives, and campaign execution as needed.
• Monitor paid and organic creator content performance across reach, engagement, video completion rates, traffic, and conversion metrics.

Skills

Social media

Program management

Cross-functional

Analytical skills

Communication skills

PowerPoint

Tools

Creator IQ

Meta

TikTok

YouTube

ShopMy

LTK

Job description

Coach is seeking an Associate Manager, Paid Influencer Marketing in New York to bridge influencer strategy and media execution. You will collaborate with NA Influencer, Global Influencer and Media teams to scale creator content and optimize paid investments.

The ideal candidate has 2+ years in influencer marketing, strong analytics, cross-functional collaboration, and proficiency with Meta, TikTok, YouTube, CreatorIQ, and emerging platforms.