Director, Creator & Cultural Growth

1-800-FLOWERS.COM, INC.; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading floral and gift retailer is seeking a strategic leader for creator and influencer marketing. This role will oversee the vision and performance of social channels to drive business impact and strengthen brand authority. The ideal candidate will have 8–12 years of experience in influencer marketing and must be able to connect creator efforts to revenue. The role involves collaboration with various teams to build cohesive campaigns and foster a culture of experimentation and accountability.

Qualifications

• 8–12+ years in influencer marketing, social, or creator ecosystems.
• Proven ability to drive measurable business results.
• Strong commercial mindset connecting creator activity to revenue and LTV.

Responsibilities

• Set the vision and strategy for creator, influencer, and organic social across brands.
• Lead teams responsible for day-to-day execution and performance.
• Build a scalable creator ecosystem that drives reach and relevance.

Skills

Influencer marketing

Team leadership

Commercial mindset

Understanding of social platforms

Cultural trends awareness

Job description

This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority.

Key Responsibilities

• Set the vision and strategy for creator, influencer, and organic social across brands
• Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social
• Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance
• Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem

Growth, Commerce & Impact

• Connect creator and social programs to demand generation, revenue, and customer growth
• Support social commerce and merchandising integration
• Partner with Brand Marketing and Merchandising on key campaigns and product stories

Measurement & Accountability

• Establish KPIs across engagement, discoverability, and revenue contribution
• Partner with Marketing Investment & Forecasting to assess ROI and incrementality

Cross-Functional Integration

• Ensure creator and social programs align to campaign narratives
• Partner across Brand, PR, Media, and Partnerships for cohesive execution
• Build and lead a high-performing team, including two senior managers
• Create scalable processes, playbooks, and standards
• Foster a culture of experimentation, accountability, and commercial impact

Qualifications

• 8–12+ years in influencer marketing, social, or creator ecosystems
• Proven ability to drive measurable business results
• Strong commercial mindset connecting creator activity to revenue and LTV
• Deep understanding of platforms, creator economics, and cultural trends
• Experience leading high-performing teams and cross-functional work
• eCommerce or digital experience preferred