Industrial Tech Content Marketing Manager

Siemens AG; Phoenix (AZ); On-site; USD 103,000 - 185,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and compelling storytelling. This role creates content that earns the trust of executive audiences and translates technical concepts into narratives driving awareness, pipeline, and product adoption.

You’ll develop category-defining content including SME-driven insights, research-backed

Qualifications

• 4+ years of B2B content marketing experience in industrial or engineering-driven audiences.
• Exceptional writing, editing, and storytelling skills for executive audiences.
• Ability to translate complex concepts (data pipelines, cloud, security) into narratives.
• Strong SEO fundamentals and experience driving organic growth.
• Proven collaboration with subject matter experts to deliver content on schedule.

Responsibilities

• Manage content across blogs, articles, long-form content, webinars, and social assets.
• Develop how-to guides, research reports, white papers, and solution briefs.
• Collaborate with product marketing and demand generation to align content with the buyer journey.
• Identify opportunities through search intent analysis and competitive insights.
• Drive content repurposing and distribution across channels.

Skills

B2B content marketing

Industrial audiences

Exceptional writing

SEO fundamentals

Cross-functional collaboration

Data platforms background

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and compelling storytelling. This role creates content that earns the trust of executive audiences and translates technical concepts into narratives driving awareness, pipeline, and product adoption.

You’ll develop category-defining content including SME-driven insights, research-backed