Industrial Marketing Manager — Growth, GTM & Launch Lead

Smiths Group; Romeoville (IL); On-site; USD 85,000 - 125,000; Full time

Job summary

Titeflex, a global leader in fluid and gas management products, seeks a Marketing Manager to drive go-to-market strategies across product launches, trade shows, and digital campaigns. The role partners with Product Management, Sales, Engineering, and Leadership to identify markets and craft compelling value propositions.

3–5 years in marketing or related roles with industrial products is preferred. Based in the United States (Springfield, MA / Romeoville, IL / Houston, TX options) and reporting

Qualifications

• Bachelor degree in Marketing, Communications, Business, or related field.
• 3-5 years of marketing, product marketing, communications, or project coordination experience.
• Experience in manufacturing, industrial products, engineered products, fluid handling, or B2B marketing preferred.
• Strong understanding of marketing principles, product positioning, and go-to-market planning.
• Excellent communication, analytical, and project management skills.

Responsibilities

• Support the development and execution of go-to-market strategies for new product launches, product line extensions, and strategic growth initiatives.
• Partner with Product Management, Sales, Engineering, and Business Leadership to identify target markets, customer segments, value propositions, and channel strategies.
• Assist in evaluating market opportunities, customer needs, industry trends, and competitive positioning to support business growth objectives.
• Develop product messaging and marketing campaigns that clearly communicate product differentiation and customer value.
• Coordinate cross-functional activities necessary for successful product launches and commercialization efforts.
• Track and measure go-to-market effectiveness and recommend improvements to increase market penetration and customer engagement.
• Support the development and maintenance of strategic marketing plans aligned with business goals and growth objectives.
• Coordinate development and distribution of marketing materials including brochures, catalogs, datasheets, presentations, videos, email campaigns, and digital content.
• Ensure collateral remains accurate and aligned with branding standards.
• Develop technical and customer-focused content.
• Assist in managing websites and digital platforms.
• Collaborate with Product Management, Engineering, Sales, and Customer Service teams.
• Maintain product information, specifications, images, and marketing assets.
• Coordinate updates to technical documentation and literature.
• Conduct market research and competitive analysis.
• Coordinate logistics for trade shows, conferences, customer events, and distributor meetings.
• Manage vendors, timelines, promotional materials, and budgets.
• Support pre-event marketing and post-event follow-up.
• Support email marketing, social media, content marketing, and lead generation initiatives.
• Monitor website analytics and campaign performance.
• Generate reports and improvement recommendations.
• Develop customer-facing content and sales tools.
• Maintain marketing resource libraries.
• Manage multiple projects and deadlines.
• Coordinate with agencies, designers, printers, and vendors.
• Assist with budgets, purchase orders, reporting, and metrics.

Skills

Marketing experience

Product marketing

Communication skills

Project coordination

B2B marketing

Education

Bachelor degree in Marketing, Communications, Business, or related field

Job description

Titeflex, a global leader in fluid and gas management products, seeks a Marketing Manager to drive go-to-market strategies across product launches, trade shows, and digital campaigns. The role partners with Product Management, Sales, Engineering, and Leadership to identify markets and craft compelling value propositions.

3–5 years in marketing or related roles with industrial products is preferred. Based in the United States (Springfield, MA / Romeoville, IL / Houston, TX options) and reporting