Industrial Marketing Lead – B2B Growth & GTM

Smiths Group; Springfield (MA); On-site; USD 70,000 - 110,000; Full time

Job summary

Smiths Group in Springfield, MA is seeking a Marketing Manager for the Industrial Hose Business Group to drive product marketing and lead generation. You will manage go-to-market strategies, digital and print content, and coordinate trade shows and customer events to support revenue growth.

The role requires organization, commercial acumen, and the ability to manage multiple projects in a fast-paced manufacturing environment. Collaboration with cross-functional teams is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3-5 years of marketing, product marketing, communications, or project coordination experience.
• Experience in manufacturing, industrial products, engineered products, fluid handling, or B2B marketing preferred.
• Strong understanding of marketing principles, product positioning, and go-to-market planning.
• Excellent communication, analytical, and project management skills.

Responsibilities

• Coordinate development and distribution of marketing materials including brochures, catalogs, datasheets, presentations, videos, email campaigns, and digital content.
• Ensure collateral remains accurate and aligned with branding standards.
• Develop technical and customer-focused content.
• Assist in managing websites and digital platforms.
• Collaborate with Product Management, Engineering, Sales, and Customer Service teams.

Skills

Marketing

Product marketing

Communications

Project coordination

Manufacturing

Industrial products

Fluid handling

Education

Bachelor degree in Marketing, Communications, Business, or related field

Job description

Smiths Group in Springfield, MA is seeking a Marketing Manager for the Industrial Hose Business Group to drive product marketing and lead generation. You will manage go-to-market strategies, digital and print content, and coordinate trade shows and customer events to support revenue growth.

The role requires organization, commercial acumen, and the ability to manage multiple projects in a fast-paced manufacturing environment. Collaboration with cross-functional teams is essential.