Marketing Manager

Smiths Group; Springfield (MA); In loco; USD 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

Smiths Group in Springfield, MA is seeking a Marketing Manager for the Industrial Hose Business Group to drive product marketing and lead generation. You will manage go-to-market strategies, digital and print content, and coordinate trade shows and customer events to support revenue growth.

The role requires organization, commercial acumen, and the ability to manage multiple projects in a fast-paced manufacturing environment. Collaboration with cross-functional teams is essential.

Competenze

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3-5 years of marketing, product marketing, communications, or project coordination experience.
• Experience in manufacturing, industrial products, engineered products, fluid handling, or B2B marketing preferred.
• Strong understanding of marketing principles, product positioning, and go-to-market planning.
• Excellent communication, analytical, and project management skills.

Mansioni

• Coordinate development and distribution of marketing materials including brochures, catalogs, datasheets, presentations, videos, email campaigns, and digital content.
• Ensure collateral remains accurate and aligned with branding standards.
• Develop technical and customer-focused content.
• Assist in managing websites and digital platforms.
• Collaborate with Product Management, Engineering, Sales, and Customer Service teams.

Conoscenze

Marketing

Product marketing

Communications

Project coordination

Manufacturing

Industrial products

Fluid handling

Formazione

Bachelor degree in Marketing, Communications, Business, or related field

Descrizione del lavoro

Titeflex is a global leader in creating and adapting fluid and gas management products and quality programs,Titeflex expertise can be traced to its aerospace roots at the dawning of the space age. We provided solutions and service for demanding fluid and gas transfer requirements, whether the media be corrosive, caustic or combustible, under extreme pressure, temperature and flexing conditions. Primary markets include aerospace, chemical, petro-chemical, pulp and paper, petroleum equipment, heavy equipment, compressed gas, automotive, refrigeration, transportation, data centers, and dozens of other niche markets. Titeflex’s background and experience in stringent and demanding hose requirements plays into the strengths of our applications engineers. We are able to assimilate some of the most difficult and demanding applications known today into customer satisfaction, borrowing from our experience and core technology. Committed to quality, Titeflex Quality Systems are 3rd party certified and has received numerous other certifications and accreditations.

Job Description

Position Summary

The Marketing Manager supports the planning, execution, and measurement of marketing initiatives for the Industrial Hose Business Group. This role is responsible for coordinating product marketing activities, developing and supporting go-to-market strategies, managing digital and print marketing content, supporting trade shows and customer events, and driving lead generation and brand awareness initiatives. The ideal candidate is highly organized, detail-oriented, commercially minded, and capable of managing multiple projects in a fast-paced manufacturing environment.
The Marketing Manager works closely with Product Management, Sales, Engineering, Customer Service, and Business Leadership to help identify market opportunities, position products effectively, and execute marketing strategies that support revenue growth and market expansion.

• Support the development and execution of go-to-market strategies for new product launches, product line extensions, and strategic growth initiatives.
• Partner with Product Management, Sales, Engineering, and Business Leadership to identify target markets, customer segments, value propositions, and channel strategies.
• Assist in evaluating market opportunities, customer needs, industry trends, and competitive positioning to support business growth objectives.
• Develop product messaging and marketing campaigns that clearly communicate product differentiation and customer value.
• Coordinate cross-functional activities necessary for successful product launches and commercialization efforts.
• Track and measure go-to-market effectiveness and recommend improvements to increase market penetration and customer engagement.
• Support the development and maintenance of strategic marketing plans aligned with business goals and growth objectives.

Marketing Communications

• Coordinate development and distribution of marketing materials including brochures, catalogs, datasheets, presentations, videos, email campaigns, and digital content.
• Ensure collateral remains accurate and aligned with branding standards.
• Develop technical and customer-focused content.
• Assist in managing websites and digital platforms.

Product Marketing Support

• Collaborate with Product Management, Engineering, Sales, and Customer Service teams.
• Maintain product information, specifications, images, and marketing assets.
• Coordinate updates to technical documentation and literature.
• Conduct market research and competitive analysis.

Trade Shows & Events

• Coordinate logistics for trade shows, conferences, customer events, and distributor meetings.
• Manage vendors, timelines, promotional materials, and budgets.
• Support pre-event marketing and post-event follow-up.

Digital Marketing & Demand Generation

• Support email marketing, social media, content marketing, and lead generation initiatives.
• Monitor website analytics and campaign performance.
• Generate reports and improvement recommendations.
• Develop customer-facing content and sales tools.
• Maintain marketing resource libraries.

Administrative & Project Coordination

• Manage multiple projects and deadlines.
• Coordinate with agencies, designers, printers, and vendors.
• Assist with budgets, purchase orders, reporting, and metrics.

Qualifications

• Bachelor degree in Marketing, Communications, Business, or related field required.
• 3-5 years of marketing, product marketing, communications, or project coordination experience.
• Experience in manufacturing, industrial products, engineered products, fluid handling, or B2B marketing preferred.
• Strong understanding of marketing principles, product positioning, and go-to-market planning.
• Excellent communication, analytical, and project management skills.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

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